Thursday night’s Home and Away double feature won entertainment, according to OzTAM’s metro data. The standard episode had 599,000 viewers, while Home and Away – Late (alas, not a raunchy late night spin-off) had 552,000, putting them both on top of entertainment. Gogglebox, which had been dominating Thursday nights, came third for entertainment after Home and Away with 529,000 viewers. […]

Posted 14 minutes Ago

Recommended

by B&T Magazine

In an attempt to lift the lid on the “secret sauce” of scientific media buying and give marketers the tools to talk the language of CFOs and CEOs Atomic 212° founding partners Claire Fenner (main photo) and James Dixon (pictured below) have co-authored a new book, How to do Effective Media: Media planning as a […]

Lil Nas X might be the most marketing-savvy pop star we’ve ever seen. His latest music video, which features condom brand Durex, is a testament to that. Lil Nas X is the king of stunts, from Nike X Satan shoes to declaring he was ‘pregnant’ with his debut album. His new music video for his pop ballad […]

The days of searching for the right phone charger could be coming to an end, with the European Union proposing a standardised cord for Apple and Android devices alike. Under the European Commission’s new proposal, all smartphones, tablets, cameras, headphones, portable speakers and handheld videogame consoles on the market must come compatible with a USB-C […]

Posted 22 minutes Ago

Recommended

by B&T Magazine

Denver in Colorado isn’t all stunning snow-capped vistas and imposing Rocky Mountains, with the city also boasting a rather thriving art scene. Newest on the block is an immersive art exhibit called Meow Wolf Convergence Station, and if this promo video is any indication, it’s a whacky place indeed. To get more visitors in, Convergence […]

Posted 28 minutes Ago

Recommended

by B&T Magazine

The Australian Commercial Radio Awards (ACRAs) will be held as a live event on Sunday, February 13, 2022, event organiser and industry body Commercial Radio Australia has announced. The decision to delay the red-carpet event from its original date of October 30 will allow time for corporate events and interstate travel to resume once government […]

UK vegan snack brand, The Primal Pantry, has been threatened with legal action by corporate chocolate company Mondelez International over the colour of its packaging. The Primal Pantry recieved a letter from Mondelez asking it to “cease and desist” selling its Cocoa Real Food Bars in the EU, or face legal action. Mondelez, according to […]

Posted 48 minutes Ago

Recommended

by B&T Magazine

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Hollywood spunks Jessica Alba and Zac Efron return in their latest – is it now the fourth? – instalment for Dubai Tourism. The new spot, called “A Captivating Saga”, is arguably the darkest of the ads thus far and once again plays out like classic cinema; this one having a bit of a The English […]

Posted 1 hour Ago

Recommended

by B&T Magazine

Today Mars Food Australia has announced that Ben’s OriginalTM rice products are available in new packaging at Australian retailers nationally. The arrival of Ben’s OriginalTM on retail shelves will be supported by an integrated campaign to drive awareness of the new brand. The “Everyone’s Original” campaign focuses on the brand’s vision of inclusivity that celebrates […]

Agnes Media has appointed former Qantas marketer Jan Consul as senior performance manager, as the independent Sydney agency continues to record significant client growth. Consul will lead the programmatic trading and social management at Agnes Media and has extensive experience in digital performance marketing gained from a career spanning the Philippines, Singapore and Australia. After […]

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

B&T warns this article contains rather racy imagery. But as you're working from home, a trip to HR's not on the cards.

News unveils 'The Power of Brand Content' research. The title arguably giving away the fact that it's a huge fan of it.

Posted 22 hours Ago

Recommended

by B&T Magazine

Has a partner complained of incessant flatulence, pungent urine or performance issues? This nutrition podcast may help.

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]

This ode to pubs is so visceral and raw you can almost smell the chunder, the beer-soaked carpet & the urinal blocks.

Posted 23 hours Ago

Recommended

by B&T Magazine

RMIT Pitch Night returns! And if you ever needed a reason to break out the cocktail shaker, this has to be it.

Australia falls to 14th on best Netflix library list. However, we're still tops for skin cancer rates & shark attacks.

Posted 23 hours Ago

Recommended

by B&T Magazine

Good news for the team at Sky News, as watchdog stops short of banning terms such as Karen, snowflake and femi-nazi.

Posted 23 hours Ago

Recommended

by B&T Magazine

Love Island production under a cloud after COVID scare. And here's you wrongly blaming gonorrhea.

Posted 23 hours Ago

Recommended

by B&T Magazine

Apparently daily OzTAM data not enough, as Seven names new head of research and insights.

B&T never tires of the true magnificence that's the entry to the ABC's Ultimo studios. Hence this lead photo yet again.

Foxtel now offering so much content it's considering offering a free extra day of the week with every subscription.

Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]

Do you often decry "I'd never watch that Family Guy smut", but secretly love Brian & Stewie? You're in for a treat here.

Posted 1 day Ago

Recommended

by B&T Magazine

Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]