Specialist corporate and financial communications counsel Madden & Assoc. (Madden) has today announced two key promotions to its advisory team.
Amy Boyce (feature image) has been promoted to Senior Account Manager from Account Manager. Amy joined the firm in March 2018 and will take on further responsibilities focusing on business development moving into this new role.
Madden has also promoted Laura Cranley to the role of full time Account Executive, having concluded her Bachelor of Communications in PR and Advertising this year at UNSW.
Bruce Madden, Executive Director and Founder said the end of year promotions enable the firm to provide a higher level of support to clients and allow for future growth, while demonstrating Madden’s continued commitment to understanding the shift facing industry in rebuilding post Royal Commission.
“We are seeing a trend driving brands to reassess their strategy, market position and alignment to investor or customer best interest. We are specifically seeing the growth by non-aligned financial brands such as our clients PGIM and Crestone Wealth Management seeking to make 2020 a year they consolidate market strength.”
“We are also seeing a rise of innovators with new brands seeking to make their mark and redefine new sectors such as our clients Marketplace.finance.
The financial sector faces challenging times ahead. Authentic communication is one of the enduring hallmarks for us and our focus on protecting and enhancing the reputation capital of clients.
These promotions highlight a shift in the business as we continue to grow our offering to new and existing clients. Our core focus of delivering excellent communication outcomes for our clients is unwavering and paramount through our work,” Madden said.
Please login with linkedin to commentMadden
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]