Specialist corporate and financial communications counsel Madden & Assoc. (Madden) has today announced two key promotions to its advisory team.

Amy Boyce (feature image) has been promoted to Senior Account Manager from Account Manager. Amy joined the firm in March 2018 and will take on further responsibilities focusing on business development moving into this new role.

Madden has also promoted Laura Cranley to the role of full time Account Executive, having concluded her Bachelor of Communications in PR and Advertising this year at UNSW.

Bruce Madden, Executive Director and Founder said the end of year promotions enable the firm to provide a higher level of support to clients and allow for future growth, while demonstrating Madden’s continued commitment to understanding the shift facing industry in rebuilding post Royal Commission.

“We are seeing a trend driving brands to reassess their strategy, market position and alignment to investor or customer best interest. We are specifically seeing the growth by non-aligned financial brands such as our clients PGIM and Crestone Wealth Management seeking to make 2020 a year they consolidate market strength.”

“We are also seeing a rise of innovators with new brands seeking to make their mark and redefine new sectors such as our clients Marketplace.finance.

The financial sector faces challenging times ahead. Authentic communication is one of the enduring hallmarks for us and our focus on protecting and enhancing the reputation capital of clients.

These promotions highlight a shift in the business as we continue to grow our offering to new and existing clients. Our core focus of delivering excellent communication outcomes for our clients is unwavering and paramount through our work,” Madden said.