Mad Mex fresh Mexican grill has partnered with Los Cabos Tourism, Delta Airlines, Virgin Australia and TLC Marketing Worldwide to launch a dead-set awesome campaign with 10,000 prizes up for grabs.
Inspired by the annual Mexican celebration Dia de los Muertos (Day of the Dead) in November, the Mad Mex Deadly Days promotion kicks off on 24 October and runs for four weeks. Each Mad Mex store will get into the spirit with the iconic bright, colourful sugar skulls and fiesta decorations.
The epic prize pool includes five trips for two to Los Cabos in Mexico – the spiritual homeland of Mad Mex and the inspiration behind its fresh and healthy food philosophy. There’s also thousands of experiences including skydiving, paintball, rally school, flip out trampolining, surf lessons and heaps more.
All amigos have a chance of winning when they purchase any main meal at participating Mad Mex locations around the country and enter online at madmexdeadly.com.au. There’s no limit to how many times you can enter either!
Sarah Hendry, Mad Mex national marketing manager, developed the Deadly Days campaign to drive an increase in customer count, average transaction value and to deepen brand connections.
“Day of the Dead is such an important Mexican festival which celebrates the lives of those that have passed. We are excited to honour this ancient tradition and encourage our amigos to celebrate life by giving away an epic prize pool of adventures and experiences.” said Hendry.
“We are truly excited to be partnering with Los Cabos Tourism and Delta Air Lines to reward our amigos, Baja-California is the inspiration behind our menu and the home of our product, so what better way to celebrate?”
The campaign will be promoted nationally across out of home marketing and mobile scooters as well as digital, social and PR. The campaign is supported by travel and tourism agency, Gate 7 and public relations agency, Tonic PR.
James Cooley from Los Cabos Tourism’s Australian office said the company is excited for the campaign to launch.
“We’re really excited to be partnering with Mad Mex on this perfectly aligned campaign,” said Cooley. “Along with Delta Air Lines, we’re thrilled to be sending the lucky 10 winners to Los Cabos.
“The destination is a paradise for lovers of Baja-Californian cuisine – located at the southernmost tip of Mexico’s Baja Peninsula, just a two-hour flight from LA.”
Mad Mex creates fresh Baja-Mexican flavours using authentic recipes and ingredients, made in-house daily. From nachos and quesadillas, to tacos, salads and the best burritos in the southern hemisphere, Mad Mex has a range of tasty options to suit any amigo. The Mad Mex menu is customisable, allowing you to tailor your meal to your personal tastes and can pack in as much flavour as you dare.
Please login with linkedin to commentnova100
Esports organisation ORDER has announced the appointment of Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]
Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]
Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]
Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]
The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]
Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care, e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]
Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]