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Reading: Brands Tell Donald Trump ‘You’re Fired’ After Anti-Immigrant Remarks
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B&T > Advertising > Brands Tell Donald Trump ‘You’re Fired’ After Anti-Immigrant Remarks
Advertising

Brands Tell Donald Trump ‘You’re Fired’ After Anti-Immigrant Remarks

Erin M Doyle
Published on: 2nd July 2015 at 10:10 AM
Erin M Doyle
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American department store Macy’s has dumped Donald Trump after his anti-immigration remarks during his 2016 Republican presidential candidacy speech.

During his speech, Trump claimed that undocumented immigrants form Mexico are “rapists” who are “bringing drugs” to the US. “The US has become a dumping ground for everybody else’s problems…When Mexico sends its people, they are not sending their best. They are not sending you. They are sending people that have lots of problems, and they are bringing those problems to us. They are bringing drugs and they are bringing crime, and they’re rapists.”

Trump also suggested building a “great, great wall on the southern border” to stop the flow of Mexican immigrants.

In response Macy’s will stop carrying Trump’s menswear collection: “We are disappointed and distressed by recent remarks about immigrants from Mexico. We do not believe the disparaging characterisations portray an accurate picture of the many Mexicans, Mexican Americans and Latinos who have made so many valuable contributions to the success of our nation.

“In light of statements made by Donald Trump, which are inconsistent with Macy’s values, we have decided to discontinue our business relationship with Mr. Trump and will phase-out the Trump menswear collection, which has been sold at Macy’s since 2004.” In response to the public dumping, Trump took to Twitter and Instagram:

Those who believe in tight border security, stopping illegal immigration & SMART trade deals w/other countries should boycott @Macys.

— Donald J. Trump (@realDonaldTrump) July 1, 2015

Instagram: Screen Shot 2015-07-02 at 9.52.59 AMNBC and Spanish-broadcaster Univision have also cut ties with Trump. The networks will no longer air the Miss USA and Miss Universe Pageants.

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Erin M Doyle
By Erin M Doyle
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Erin Doyle is an experienced digital marketing specialist and comms expert.

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