Showcasing the collaboration of M.A.C Cosmetics Studio Fluid Foundation and Gen Z beauty platform Centennial Beauty for Faces of Australia, a video/photo series that celebrates diverse beauty and reaches new consumers looking to turn inspiration into action.
Written and produced by writer and champion of inclusivity Ruchi Page, creatives were asked to collaborate on a make-up look that described their experience as it relates to Australian beauty standards and the Australian beauty industry.
The M.A.C Cosmetics Idea Pin campaign showcases the creators involved in the Face of Australia series as one compilation video.
Having already established a solid presence on Pinterest with inspiring beauty content, M.A.C Cosmetics saw an opportunity to become the first ANZ brand to launch a creator-brand campaign on the platform.
Pinterest is a strategic platform for M.A.C Cosmetics to reach a highly engaged beauty audience who are coming to Pinterest for new looks and products to try.
M.A.C Cosmetics ANZ consumer marketing manager, Jessica Travers, said: “Pinterest is such a positive and inclusive platform where over three million Australians seek out ideas to inspire their future purchases.”
“Inclusivity and diversity are core values of the M.A.C Cosmetics brand and so it was important for us to visualise this commitment on Pinterest by supporting the platforming of and amplifying the faces and voices of diverse creators in our market.”
Pinterest is one of the largest beauty platforms in the world with billions of beauty ideas (Pins) saved and millions of unique viewers of hair and beauty ideas on the platform.
People come to Pinterest to look for beauty inspiration for everything from the latest products to tips and tutorials for everyday looks and special occasions.
Brands can tap into Pinterest’s goal to serve as inspiration for everyone by creating campaigns that reflect cultural diversity and use technology.
These technologies extend to Pinterest’s skin tone ranges and first-in-kind hair pattern search that empowers Pinners to search for inspiration across hair types.
