Specialist social video content marketing agency, Emotive announces the appointment of Lucielle Vardy to the newly created role of chief strategy officer.

Vardy is an awarded strategist with over 19 years experience working across the media, marketing and advertising industry, both client and agency side. Before joining Emotive, she held the role of executive planning director at GPY&R Sydney where she led the Planning Department.

Emotive has experienced considerable growth since its launch 18 months ago and this appointment is a further reflection of this momentum. She will lead the strategic function at Emotive, developing and executing world class content marketing solutions across the Emotive suite of products.

Simon Joyce, CEO and founder of Emotive said: “We are really excited to have Lucielle join the Emotive team. She is a proven strategic leader, who is passionate about data, insight and creativity to solve clients business problems. Her extensive experience will be a great source of insight for our clients. And importantly, Lucielle will be a great fit at Emotive, significantly adding to the positive and progressive culture of the team.”

On joining Emotive, Vardy said: “It is difficult not to get excited about an organisation that is specifically built around human emotions and responses. This focus, and a model that creates conditions for brave thinking both inside the agency and amongst a progressive client set, is the perfect recipe for proven creative excellence. I am very much looking forward to joining Simon and the talented team at Emotive.”