Emotive Announces Appointment Of Chief Strategy Officer

Published on: 14th September 2016 at 9:32 AM

Alison Mitchell 1

2 Min Read

Lucielle Vardy

Specialist social video content marketing agency, Emotive announces the appointment of Lucielle Vardy to the newly created role of chief strategy officer.

Vardy is an awarded strategist with over 19 years experience working across the media, marketing and advertising industry, both client and agency side. Before joining Emotive, she held the role of executive planning director at GPY&R Sydney where she led the Planning Department.

Emotive has experienced considerable growth since its launch 18 months ago and this appointment is a further reflection of this momentum. She will lead the strategic function at Emotive, developing and executing world class content marketing solutions across the Emotive suite of products.

Simon Joyce, CEO and founder of Emotive said: “We are really excited to have Lucielle join the Emotive team. She is a proven strategic leader, who is passionate about data, insight and creativity to solve clients business problems. Her extensive experience will be a great source of insight for our clients. And importantly, Lucielle will be a great fit at Emotive, significantly adding to the positive and progressive culture of the team.”

On joining Emotive, Vardy said: “It is difficult not to get excited about an organisation that is specifically built around human emotions and responses. This focus, and a model that creates conditions for brave thinking both inside the agency and amongst a progressive client set, is the perfect recipe for proven creative excellence. I am very much looking forward to joining Simon and the talented team at Emotive.”

Vardy commences with Emotive on Monday 19th September 2016 and is based in Sydney.

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By Alison Mitchell 1

I am currently the Marketing & Activations Director for Emotive. Working in media for the past 12 years, my career commenced in sales at Fairfax Media working on Good Weekend Magazine, and later working across both Sydney and Melbourne Magazines. London called, where I gained invaluable international experience managing key accounts for The Sunday Times Travel Magazine. Upon returning to Australia, I joined MCM Media where I later became responsible for managing trade and consumer marketing across all brands and platforms in my role as Marketing Executive. My biggest achievement at MCM Media was the successful company rebrand from MCM Media to Authentic Entertainment in June 2014. Prior to joining Emotive, I developed and implemented a strategic Trade Marketing Plan for Brand New Media. I hold an undergraduate degree in Marketing from the University of Newcastle and a postgraduate in Media from the University of NSW. I am passionate about all things content marketing, audience, social media, brands, advertising, trade & consumer marketing, music, events and bringing brands and consumers closer together.