Lion Dairy & Drinks Awarded Grand Prix For Yoplait OOH Campaign

Lion Dairy & Drinks Awarded Grand Prix For Yoplait OOH Campaign
SHARE
THIS



Lion Dairy & Drinks, AJF Partnership and Starcom have been awarded the Q3 Best Creative Execution and Grand Prix in the Outdoor Media Association’s (OMA) Creative Collections competition.

The winning work was for the Yoplait Out of Home (OOH) campaign.

OOH City Road_01A7030-1_1080p

Run quarterly by the OMA, the Creative Collections competition recognises the best OOH campaigns from across Australia, while celebrating the bold and audacious canvas that is OOH.

Lion Dairy & Drinks marketing & innovation director Darryn Wallace explained that in a competitive and ever-changing landscape of yoghurt and FMCG they were looking to drive re-appraisal and awareness of the Yoplait brand in a way that stayed true to its personality and leveraged its key assets.

“We were targeting a broad audience of main grocery buyers and wanted to connect with people, allow them to smile, and feel good about themselves, Yoplait and that moment of time,” Wallace said.

“It was a truly collaborative approach from all our agency partners to bring this campaign to life and we have leveraged this through a broader holistic approach consisting of digital, social, in-store and sampling.

“We have been delighted with the results and continue to support the brand with this creative.”

AJF Partnership – a GrowthOps company – developed the creative for the campaign.

AJF partner and executive creative director Adam Francis welcomed the recognition of the campaign’s clear and simple messaging.

“Everybody knows the principles of fast, simple outdoor but actually achieving it, isn’t always that easy. The Yoplait campaign messages can be understood within a single glance,” said Francis.

“As always, we are grateful for the opportunity to work with Lion Dairy & Drinks and collaborate with great partners to bring our creative to life.

“Everyone involved is very pleased with the results the campaign has delivered so far.”

Starcom client services director Sam Harris also highlighted the great collaboration between Lion Dairy & Drinks, AJF and Starcom.

“Through the collaboration we understood the need to focus on appreciating life’s simple moments, where we find joy.

“We needed to deliver this connection through mass reach and top of mind awareness by supporting the pack change and intercepting everyday moments during high dwell times,” Harris added.

“Effective use of digital out of home with QMS, oOh! Media and AdShel, combined with great creative, provided this solution and we’re really proud of the impact it’s delivered to Yoplait, ultimately driving a strong business result.”

OMA judge and senior brand manager at Sanofi, Tammie Oon said: “The OMA’s quarter three 2018 Creative Collection showcased very strong contenders who demonstrated a breadth of creative executions that were out of the box… what came across as paramount is simplicity and clarity of the brand message.”

“An ingenious creative execution will always win in a medium that is meant to capture the attention of many in a blink of an eye.”

The OMA explained that a quarterly Grand Prix is only given when a campaign epitomises creative excellence.

They described the Yoplait campaign as delivering a message that was understood within a single glance, using OOH to its fullest brand-building potential.

The campaign launched in July and will run through to the end of the year.

It’s appearing in large format and street furniture in New South Wales, Victoria, Queensland, and South Australia.

AJF Partnership is one of Australia’s largest and most effective creative agencies.

It is the only Australian agency to ever win the Grand Effie twice, and this year won silver and bronze Effie awards.

Campaign credits

Client: Lion Dairy & Drinks

Agency: AJF Partnership, a GrowthOps business

Media: Starcom

OOH: QMS, oOh! Media and AdShel

Please login with linkedin to comment

AJF Partnership lion drinks and dairy Starcom yoplait

Latest News

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Connection As Currency – How DTC Brands Are Changing Commerce
  • Opinion

Connection As Currency – How DTC Brands Are Changing Commerce

James Horne (main photo) is the CEO of Balance Internet. In this guest post, he says direct-to-consumer DTC brands that endure past the initial launch have a true differentiation, standing out from competitors by driving connection… We’ve always known that brands need more than a good product and website to stand out from their competitors […]

Opinion

by B&T Magazine

B&T Magazine
Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]