B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Leos Melbourne Creates ‘FANDANGLES’ Brand for Peters Ice Cream
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Leos Melbourne Creates ‘FANDANGLES’ Brand for Peters Ice Cream
Advertising

Leos Melbourne Creates ‘FANDANGLES’ Brand for Peters Ice Cream

Katy Denis
Published on: 2nd October 2014 at 12:56 PM
Katy Denis
Share
3 Min Read
SHARE

Australian ice cream company Peters has launched the FANDANGLES brand in the family stick ice cream segment after engaging Leo Burnett Melbourne to help create the new brand from scratch.

Leo Burnett worked with Peters from inception to develop the brand name, positioning and identity, marque, packaging design and communications.

https://vimeo.com/107425664

Emma Jane Collins, Peters Ice Cream head of marketing, said: “The family segment was lacking fun and excitement and through research we knew that families were becoming bored with what was on offer. The name FANDANGLES says it all – it’s fantastical, inventive, whatever you want it to be. The collaborative approach with Leo Burnett gave us a brand and a product that delivers this fun and excitement.”

https://vimeo.com/107425473

Jason Williams, Leo Burnett Melbourne executive creative director, said: “We are increasingly working with clients to build brands from inception, including naming and design through to communications. Working together on product innovation in this way ensures all elements work seamlessly for optimal results.”

FANDANGLES launched with four flavour variants – ‘caramel popcorn’, ‘fairy floss’, ‘choc shmallow’ and ‘toffee whoopee cookie’. The range is aimed at families and is available in supermarkets and convenience stores nationally.

https://vimeo.com/107425474

The national campaign consists of a series of three 15 second animated TV spots. The spots, created with animators Mighty Nice, are supported by outdoor, digital and in-store executions.

Credits

Agency: Leo Burnett Melbourne
Executive Creative Director: Jason Williams
Head of Copy: Sarah McGregor
Senior Art Director: Robert McDowell
Senior Designer: Matt Portch
Senior Broadcast Producer: Cinnamon Darvall
Account Director: Lauralee Cuzner
Account Executive: Suzi Williamson
Client: Peters Ice Cream
Head of Marketing: Emma Jane Collins
Marketing Manager: Alicia Munday
Brand Manager: Chris Martin
Production Company: Mighty Nice
Director: Alex Grigg, Darren Price
Producer: Fi Patterson
Storyboards: Alex Grigg/Pete Yong
Technical Director: Vincent Sousa
3D: Tristan Lock, Wayne Osborne and Greg Petchkovsky and Akhil Mittal
3D Layout: Wayne Osborne
Designer: Jason Pamment
Modelling: Greg Petchkovsky, Wayne Osborne and Akhil Mittal
Rigging: Alex Toufaili and Ludovic Habas
Animation: Duncan MacLaren and Michael Singca/ Ben Hubbard
Lighting, Rendering and VFX: Greg Petchkovsky/ Serge Kovalenko/ Wayne Osborne
Compositor: Vincent Sousa/ Scott Geersen
Matte Painting: Chris Jones
Sound/ Composing: Nylon
Packaging production: The Key Branding
Photography: Heather Dinas, Miss Bossy Boots

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Sydney, Mail Chimp, Tim Martin
Share
By Katy Denis
Follow:
With 15 years experience in Public Relations, I have worked in both large and boutique PR agencies as well as in-house. My experience extends across large consumer brands, television networks, FMCG clients, the IT industry, music distributors, and government departments. In my business I specialise in servicing leading advertising and marketing agencies and industry bodies. I'm a positive, driven, successful PR gun!

Latest News

L-R: Sue Cato, Sally Cray, Adam Ferrier.
Women in Media National Conference Unveils Panel Tackling PR Disasters
10/07/2025
Square Unveils Next Chapter Of ‘Service Still Matters’ Campaign Via Sunday Gravy
10/07/2025
Equality Media + Marketing Wins Gold At 2025 Melbourne Design Awards For Queenstown Precinct
10/07/2025
Megan Moloney.
Shout Digital Pinches We Lysn’s Megan Moloney As Chief Customer Officer
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?