LeasePlan Australia provides leasing and vehicle fleet management services for businesses and governments of all shapes and sizes, managing more than 90,000 vehicles across the country.

Green Hat will continue to plan and implement strategy for LeasePlan across content, digital and creative services using top-of-the-line automation technology to engage and nurture customers.

This includes managing new content streams to optimise customer experience and lead-to-order outcomes.

LeasePlan head of marketing, Paul Scully said: “We are very pleased to renew our partnership with Green Hat.

“Having effectively managed our content marketing and lead nurturing programs to date, the partnership will now extend in to creating lifecycle communications programs to deliver more timely and relevant content to our customers.

“This is an important initiative to enhance our customer experience, and it is a key success measure for marketing.”

Green Hat group account director, Samantha Sinclair commented: “Green Hat is excited about our ongoing relationship with LeasePlan.

“The adoption of our 3C3P Customer Lifecycle Marketing Program methodology has provided a solid platform in building out this program that touches all key stages of the customer journey in vehicle leasing – a great example of end-to-end lifecycle communications.”