In somewhat unsurprising news, Kim Kardashian has upset an entire nation after trying to reportedly trademark the name of her new shapewear line ‘Kimono’.
Kardashian has also been slammed for “cultural appropriation” as the word Kimono means “things to wear” in Japanese and is a type of traditional garment worn in Japan, typically by women.
The reality TV star and trainee lawyer described her new collection of skin tone-colored shapewear as “solutions for women that actually work”.
The new line, an obvious pun on her name, has drawn ire from the internet, with Twitter users taking to social media to accuse the reality star of being “arrogant” and calling the move to trademark it “vile”.
Nice underwear, but as a Japanese woman who loves to wear our traditional dress,? kimono, I find the naming of your products baffling (since it has no resemblance to kimono), if not outright culturally offensive, especially if it’s merely a word play on your name. Pls reconsider
— Yuko Kato (@yukokato1701) June 26, 2019
Hate this KKK line of shamewear. There is nothing outstanding here. Sarah Blakely did it first – as an ORIGINAL. Stealing & monetizing the word “kimono” a Japanese cultural treasure is most offensive. But what do I expect from someone who hangs out w/ Trump? Vile.
— LatinaChic ? (@LatinaChic1337) June 26, 2019
And, the fact Kardashian is trying to allegedly trademark the word for her new brand has upset the internet even more.
One user wrote: “Your underwear is very nice, but please do not register it as Kimono. Please do not monopolize our Japanese culture Kimono as your trademark.”
Another said: “Our culture is diluted by names of brands that don’t have anything to do with what the word actually represents,” adding, “And better yet, trademarking it? F NO.”
Naming your product/startup with Japanese words might seem hip and all, but it really sucks for us when our culture is diluted by names of brands that don't have anything to do with what the word actually represents.
And better yet, trademarking it? F NO.https://t.co/8pFaEGdXI2
— Yuka Ohishi (@0oyukao0) June 25, 2019
— Sheila Cliffe (@kimonosheila) June 26, 2019
Kardashian has yet to respond to the backlash.
The latest instalment of Dairy Australia’s “Buy. Support. Enjoy Aussie Dairy,” campaign has launched via elmwood. The ad aims to highlight the health benefits of getting your daily dose of dairy while also supporting local farmers and communities. The new Enjoy phase of the Dairy Australia campaign follows on from the initial scene-setting campaign, (around […]
Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel. Robin Arnold [pictured], Chief Technology Officer for LENS Technology & Analytics explores the few hero systems emerging to bring trust back to the channel. What do marketers really want? It’s a hard, nuanced question that has many answers. […]