Marketing software company Kenshoo has launched its Kenshoo Infinity Suite as part of its transition from provider of advertising technology point solutions to holistic enterprise marketing software.

“Since Kenshoo was founded, we’ve focused on helping businesses grow by solving the biggest marketing challenges,” said Yoav Izhar-Prato, co-founder and CEO of Kenshoo. “Today, the major issue for marketers is reaching their best audiences with premium inventory across channels and devices. The Kenshoo Infinity Suite puts mobile at the center and combines all our innovation into one signature package to drive performance.”

Over the years, Kenshoo has invested heavily in mobile by building software to help marketers optimize their investments across the biggest global suppliers of mobile advertising including Google, Yahoo, Bing, Facebook, and Twitter. In September 2014, Kenshoo acquired Adquant, the leading platform for mobile app and gaming advertisers on social media. Today, through a partnership with AppNexus, a technology company that provides trading solutions and powers marketplaces for Internet advertising, Kenshoo clients can now activate search and social data across display and in-app placements on exchanges like MoPub, Nexage, and other select inventory sources.

“The Kenshoo Infinity Suite signals the importance of 3^rd party control and the return of CRM as the true north for marketing upon which independent platforms can build and monetize,” said Ted Krantz, chief revenue officer of Kenshoo. “For the first time, marketing executives can get a closed loop customer view and maximize investments. The key is leveraging unbiased insights and execution along the path to conversion as no one channel can serve as the main lens in the best interests of marketers.”