Karicare Toddler Goes Animated In Latest Campaign Via Emotive

Karicare Toddler Goes Animated In Latest Campaign Via Emotive
SHARE
THIS



Danone Nutricia has launched a campaign for Karicare Toddler, with an animated creative that celebrates the brand’s heritage.

Developed by specialist video agency Emotive, the narrative is delivered through a quintessential entertainment lens – the classic storybook. Using a mix of live action and highly detailed 3D animation, Emotive created a pop-up book world that references classic miniature models and represents the vivid imagination of a toddler as she bonds with her father over a bedtime story.

Edith Bailey, consumer products & services director, Danone Nutricia ANZ said: “Karicare has a rich local history that drives trust and reassurance amongst our parents. The Story of Karicare Toddler campaign brings to life our heritage and New Zealand provenance in a visually distinctive style. By communicating Nutricia’s 100 years of expertise in caring for little tummies, parents will feel confident in their decision when purchasing Karicare Toddler.”

Andrew Cameron, Emotive creative director, said “The objective of this campaign is to build trust with parents by leveraging Nutricia’s extensive nutritional expertise and influence on the evolution of Karicare Toddler from its New Zealand origins. The narrative uses a very relatable scenario of a storytime with a toddler, but then heightens the wonder and warmth by imagining just what goes through the mind of a child as you’re reading that story to them before bed.”

The campaign is rolling out nationally across TV, Digital and OOH. In addition to the hero piece, there are two 15” cut-downs.
Video Credits:
Client: Danone Nutricia, Karicare Toddler
Edith Bailey – Consumer Products & Services Director, Danone Nutricia ANZ
Robert Hill – Brand Manager, Karicare ANZ
Peter Napper – Acting Marketing Manager, Karicare ANZ
Nicole Chen – Assistant Brand Manager, Karicare ANZ

Creative & Production: Emotive
CEO: Simon Joyce
Business Director: Sarah Clifton
Strategist: Lucielle Vardy
Creative Directors: Andrew Cameron & Zane Pearson
Director: Zane Pearson
Senior Producer: Alistair Pratten
DOP: James Brown
Animation & VFX: Blackbird
Composer: Johnny Green, Rumble
Sound Design: Cam Milne, Rumble
Sound House Producer: Michael Gie, Rumble
Emotive Post Production: Uthayan Selvaraj

Please login with linkedin to comment

Emotive Karicare Toddler

Latest News

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day
  • Advertising

Omnicom Agencies Move Beyond The Binary To Mark International Pronouns Day

Omnicom agencies are committing to move beyond the binary to mark International Pronouns Day as part of Open Pride, a global employee resource group committed to inclusion and diversity. As part of the initiative, Omnicom agencies, including DDB, PHD and Clemenger Group, have committed to ensuring all policies promote gender-inclusive language and have encouraged staff […]

Lions Live Set To Launch Second Young Lions Live Award Brief
  • Advertising

Lions Live Set To Launch Second Young Lions Live Award Brief

As part of Lions Live in June, Lions Live challenged under 30s with a brief in partnership with the World Food Programme. It was free to enter, and nearly 1,000 young adlanders entered. It was such a success, Lions Live plan to run a second competition during Lions Live this week. This time the brief […]

Pause Fest To Return In 2021 As Online Event
  • Media

Pause Fest To Return In 2021 As Online Event

Festival for business and creativity, Pause Fest, has confirmed the event will run in 2021 – and will be its biggest to date. The 11th Pause Fest – named Changes – will migrate from its Melbourne home to the online world for the first time, running 1-12 March 2021. “Pause Fest has always been at […]

Shutterstock Adds Editorial Video Service
  • Media

Shutterstock Adds Editorial Video Service

Shutterstock today announced the highly anticipated addition of Editorial Video, a new premium, full-service editorial video offering that is now available for license. Critical Past, Celebrity Footage and Viral Hog are just a few of the new partners who will distribute their engaging video content worldwide through Shutterstock’s Editorial Video. In addition, current partners’ epa […]

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020
  • Technology

Adobe Unveils A Host Of New Innovations As Part Of Adobe Max 2020

Today at Adobe MAX, Adobe unveiled significant innovation across its Creative Cloud applications and services. In addition to ground-breaking new features like Neural Filters in Photoshop, the company released major updates to its flagship applications including Lightroom, Premiere Pro and Illustrator. Adobe also underscored its commitment to accelerating the development of mobile and multi-surface apps, with […]

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink
  • Campaigns

Timboon Fine Ice Cream Celebrates 21 Wears With Rebrand Via Squad Ink

To mark a twenty-one year milestone the iconic Victorian ice cream brand, Timboon Fine Ice Cream, has revealed a modernised new look for their take home tubs.  Tim Marwood, third generation farmer and founder of Timboon Fine Ice Cream, explains why the anniversary provoked the upgrade.  “There’s not too many small family rural based ice […]

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes
  • Campaigns

Bendigo TAFE And Kangan Institute Launch Latest Advertising Campaign – Our Heroes

Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]