Jurlique Calls On Tryzens To Enhance E-Commerce Capability

Jurlique Calls On Tryzens To Enhance E-Commerce Capability
SHARE
THIS



Adelaide-founded skincare brand Jurlique has enlisted e-commerce specialist Tryzens to help take its range of products to a broader market.

Tryzens will roll out a new digital platform for Jurlique, which will form the basis of its e-commerce strategy and capability, and is set to transform the way the brand supports its many loyal customers.

Fiona Moylan, global director of digital, data and e-commerce at Jurlique, said: “Our customers are at the centre of everything we do, so naturally it’s imperative that customers enjoy the same level of personalised service no matter the touch point, region, channel or device they wish to engage with Jurlique.

“To offer superior service, utilise our customer data to drive personalisation, together with our ability to scale at speed, it was time to re-evaluate our e-commerce platform requirements.

“With Tryzens as our digital commerce solution partner, we will embark on delivering a comprehensive, engaging and agile platform that will enable us to adapt to changing online trends, whilst continuing to underpin the core values and the benefits of our fabulous brand and products.”

Tryzens CEO Andy Burton said: “We are thrilled to be working with Jurlique on this project, and to help them construct an online shopping experience that will delight their customers and provide them the scalability and flexibility they need to support their great market success.

“Jurlique is known around the world for its commitment to quality and its care for its customers and nature.

“With such attention to detail and a wonderful story to tell through its range, it’s important that this can be reflected effectively through its e-commerce store no matter where their customer may be accessing the site from.

“By implementing a new platform, we will make it easier for customers to find the products they are looking for and support Jurlique’s ambitious growth plans.”

Please login with linkedin to comment

E-commerce jurlique Tryzens

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]