Jurlique Calls On Tryzens To Enhance E-Commerce Capability

Jurlique Calls On Tryzens To Enhance E-Commerce Capability
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Adelaide-founded skincare brand Jurlique has enlisted e-commerce specialist Tryzens to help take its range of products to a broader market.

Tryzens will roll out a new digital platform for Jurlique, which will form the basis of its e-commerce strategy and capability, and is set to transform the way the brand supports its many loyal customers.

Fiona Moylan, global director of digital, data and e-commerce at Jurlique, said: “Our customers are at the centre of everything we do, so naturally it’s imperative that customers enjoy the same level of personalised service no matter the touch point, region, channel or device they wish to engage with Jurlique.

“To offer superior service, utilise our customer data to drive personalisation, together with our ability to scale at speed, it was time to re-evaluate our e-commerce platform requirements.

“With Tryzens as our digital commerce solution partner, we will embark on delivering a comprehensive, engaging and agile platform that will enable us to adapt to changing online trends, whilst continuing to underpin the core values and the benefits of our fabulous brand and products.”

Tryzens CEO Andy Burton said: “We are thrilled to be working with Jurlique on this project, and to help them construct an online shopping experience that will delight their customers and provide them the scalability and flexibility they need to support their great market success.

“Jurlique is known around the world for its commitment to quality and its care for its customers and nature.

“With such attention to detail and a wonderful story to tell through its range, it’s important that this can be reflected effectively through its e-commerce store no matter where their customer may be accessing the site from.

“By implementing a new platform, we will make it easier for customers to find the products they are looking for and support Jurlique’s ambitious growth plans.”

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