Julia Morris Says ‘I Love Money’ In New National Campaign For Homestar Finance Via Now We Collide

Julia Morris Says ‘I Love Money’ In New National Campaign For Homestar Finance Via Now We Collide
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Award-winning online home loan provider Homestar Finance has partnered with Now We Collide to launch its first national above the line campaign, starring Australian comedian and TV personality Julia Morris.

Morris’ comedic flair brings an element of glamour and excitement to the competitive world of home loans in the national ad for the challenger brand.

The work runs across TV, social media (YouTube, Facebook and Instagram) and digital media.

Julia’s character is that of a glam celebrity, in a luxurious mansion bragging about how she has got the highest home loan rate on the market, before opening an envelope from Homestar Finance and realising their lowest rates on the market might be better, leading her to question her own IQ scores.

Independent creative agency Now We Collide was responsible for the creative strategy, design and production of the campaign and collaborated with Dan Thomas (Julia’s husband) to develop the TVC creative and scripts.

Media agency Kaimera led all the media strategy, planning and buying.

The campaign launches in conjunction with Homestar’s brand refresh and website redesign, developed by Now We Collide. The new brand identity reflects Homestar’s vision to provide faster, easier property ownership for all Australians through personalised service and great rates.

Keir Maher, managing partner and CEO at Now We Collide, commented: “It’s been a lot of fun bringing this campaign to life, and putting some much-needed humour and life into what is very often a pretty dry area—personal finance.

“Working with a comedic talent like Julia Morris was a joy, and the result is a campaign which will stand out and provide real cut-through with the target audience.”

“Homestar is a challenger brand backed by highly experienced financial professionals. For their first national campaign we wanted to show that they’re prepared to take risks and challenge the status quo.”

Homestar marketing lead Caroline Ashmore added: “With some of the lowest rates in a highly competitive market, the timing seemed perfect to launch our first national above the line campaign.

“We encourage all Australians to rethink how to save on their home loans and partner with businesses that put their customers first.

“Now We Collide have been a great partner, taking the time to understand our unique proposition and using a collaborative approach to help us achieve this high-quality campaign.

“It’s been a great opportunity to showcase our great rates and personalised services to customers in a new, energetic way.”

Nick Behr, CEO at Kaimera, added: “It’s been a great experience collaborating with Homestar Finance and Now We Collide on this integrated consumer campaign. We’ve taken an agile and strategic approach to push Homestar’s refreshed message out to those that are most receptive.”

Please login with linkedin to comment

Homestar Finance Julia Morris Now We Collide

Latest News

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial
  • Marketing
  • Technology

Michael Speakman Joins Esports Organisation ORDER As Head Of Commercial

Esports organisation ORDER has announced the appointment of  Michael Speakman as its new Head of Commercial. As part of ORDER’s expansion, Speakman will help navigate new commercial opportunities by offering a creative space for brands to connect, level up and deliver partnerships across the gaming ecosystem. ORDER continues to sustain its rapid expansion by appointing a […]

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership
  • Media

Hivestack Expands US Footprint With Clear Channel Outdoor Partnership

Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the US based business of Clear Channel Outdoor Holdings: one of the world’s largest outdoor advertising companies. Through this new partnership, CCOA will offer advertisers a way to buy DOOH inventory programmatically […]

Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series
  • Campaigns
  • Technology

Samsung Announces Finalists For UNDSCVRD Tiktok Docu-Series

Samsung Electronics Australia has this week announced the lineup of five budding recording artists for its UNDSCVRD competition, a TikTok docu-style reality series aimed to bring the spotlight to the rising music talent in the country. The series, presented by Samsung Galaxy, brings together five musical talents from across the country who were hand-picked by […]

Indie Agency Kaimera Expands With New Hires
  • Marketing

Indie Agency Kaimera Expands With New Hires

Independent media agency Kaimera has recruited five new team members to manage its continued growth, following several new client wins including Britbox, Campos and Under Armour. Daniel Miller (pictured above) has joined from News Connect, where he was an associate programmatic trader, in the newly created role of platforms manager. In the role, he will […]

Nine’s Love Island Australia Gets Premiere Date
  • Media

Nine’s Love Island Australia Gets Premiere Date

The sexiest singles in the nation (according to Channel Nine, at least) are back on airwaves with Love Island Australia on Monday, October 4, at 9.00pm after The Block on Channel 9 and 9Now. Aussie sweetheart Sophie Monk will return to host (and play Cupid) alongside new addition, comedian Stephen Mullan a narrator, in the world-renowned reality TV […]

Yotpo Expands Down Under With  Multi-Year Shopify Partnership
  • Marketing

Yotpo Expands Down Under With Multi-Year Shopify Partnership

Yotpo is officially expanding into Australia, off the back of significant market growth with massive Aussie names, a landmark investment from Shopify and a plan to help local Aussie e-comm explode. Yotpo’s ANZ userbase includes names like Zoe Foster Blake’s $180M Go-To Skin Care,  e-commerce fashion queen Princess Polly, and billion-dollar streetwear brand Culture Kings, […]

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
  • Technology

Progress Unveils Sitefinity DX 14.0 Platform

Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery. The digital world is transforming […]