Jeep Australia Launches Jeep Grand Land Via Cummins&Partners

Jeep Australia Launches Jeep Grand Land Via Cummins&Partners

The iconic brand Jeep is giving away a piece of rural Aussie land to one lucky person with an appetite for adventure, in its latest work developed by Cummins&Partners Melbourne.

Jeep has for years inspired Australians to ‘Don’t Hold Back’ and get out there and explore this amazing country. However, for some people they need an extra incentive to get out beyond the city limits.

So, during the month of March and April 2016, Jeep is giving one lucky person a reason to get away more often with the ultimate reward – the chance to win a big chunk of rural Aussie land if they test-drive a Jeep Grand Cherokee.

Launching with a website, TV, press, outdoor, digital, social and PR, the campaign communicates: The Grand Cherokee is packed with features for all-terrain performance, the only thing missing, is somewhere to drive it.

Those with an adventurous spirit are urged to visit the website, where an interactive map of Australia allows them to browse any piece of land for sale outside a certain distance from each capital city.

To make this idea a reality, Cummins&Partners and Maxus Australia approached and brokered a partnership with – who are known for their comprehensive property listings nationally.

Using a custom live property listing API developed specifically for the campaign, the properties are categorised into a diverse range
of geographic types (Coastal, Country, Forest, Outback, Mountain) and are filtered to reflect locations remote enough to truly have an adventure – all while acting as a testament to the fact that the feature packed Jeep Grand Cherokee is capable in any terrain.

To find out more about how to win your very own piece of Grand Land, book a test drive now at

CEO – Pat Dougherty
Director of Marketing and Product Strategy – Zac Loo
Senior Advertising Manager – Ashlin Moore
Creative Agency: Cummins&Partners
Executive Creative Directors – Jim Ingram & Ben Couzens
Creative Director – Damian Royce
Creative Team – Maurice Moyinhan, Trent Hendrick & Julie Poulter
Group Business Director – Katie Firth
Senior Integration Manager – Emma Fox
Head of Customer Experience – Matthew Morgan
TV Production Credits: NiceBike Content
Executive Producer: Mark Bradley
Director: Oliver Waghorn
Digital Production Credits: Digital Dialogue
Group Account Director: John Archer
Account Manager: Sally Randall
Media Credits: Maxus Australia
Client Services Director: Kate Francis
Head of Innovation & Partnership: Shivani Maharaj

Please login with linkedin to comment

Big Brother cmo show skills shortage

Latest News

SWM Enhances Audience Intelligence With New Location Data Partner
  • Media

SWM Enhances Audience Intelligence With New Location Data Partner

Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]

LVLY Co-Founder Hannah Spilva: “Agencies Should Focus On Outcomes & Not Hours”
  • Media

LVLY Co-Founder Hannah Spilva: “Agencies Should Focus On Outcomes & Not Hours”

Focusing “more on outcomes and less on hours” can play an important role in evening the playing field when it comes to flexible work, LVLY co-founder and chief executive Hannah Spilva believes. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]

by B&T Magazine

B&T Magazine
Nine’s Big Ideas Store Now Open
  • Media

Nine’s Big Ideas Store Now Open

The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous. Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for […]

large number of press and media reporter in broadcasting event
  • Partner Content

Top Five Legal Tips For Surviving A PR Crisis

It's top tips for surviving any PR crisis that don't involve a case of Dom Pérignon & expensive Hermès accessories.

Partner Content

by B&T Magazine

B&T Magazine