Jeep Australia Launches Jeep Grand Land Via Cummins&Partners
The iconic brand Jeep is giving away a piece of rural Aussie land to one lucky person with an appetite for adventure, in its latest work developed by Cummins&Partners Melbourne.
Jeep has for years inspired Australians to ‘Don’t Hold Back’ and get out there and explore this amazing country. However, for some people they need an extra incentive to get out beyond the city limits.
So, during the month of March and April 2016, Jeep is giving one lucky person a reason to get away more often with the ultimate reward – the chance to win a big chunk of rural Aussie land if they test-drive a Jeep Grand Cherokee.
Launching with a website, TV, press, outdoor, digital, social and PR, the campaign communicates: The Grand Cherokee is packed with features for all-terrain performance, the only thing missing, is somewhere to drive it.
https://youtu.be/ylydtSJVpG4
Those with an adventurous spirit are urged to visit the jeep.com.au website, where an interactive map of Australia allows them to browse any piece of land for sale outside a certain distance from each capital city.
To make this idea a reality, Cummins&Partners and Maxus Australia approached and brokered a partnership with realestate.com.au – who are known for their comprehensive property listings nationally.
Using a custom live property listing API developed specifically for the campaign, the realestate.com.au properties are categorised into a diverse range of geographic types (Coastal, Country, Forest, Outback, Mountain) and are filtered to reflect locations remote enough to truly have an adventure – all while acting as a testament to the fact that the feature packed Jeep Grand Cherokee is capable in any terrain.
To find out more about how to win your very own piece of Grand Land, book a test drive now at jeep.com.au.
Credits:
Client:
CEO – Pat Dougherty
Director of Marketing and Product Strategy – Zac Loo
Senior Advertising Manager – Ashlin Moore
Creative Agency: Cummins&Partners
Executive Creative Directors – Jim Ingram & Ben Couzens
Creative Director – Damian Royce
Creative Team – Maurice Moyinhan, Trent Hendrick & Julie Poulter
Group Business Director – Katie Firth
Senior Integration Manager – Emma Fox
Head of Customer Experience – Matthew Morgan
TV Production Credits: NiceBike Content
Executive Producer: Mark Bradley
Director: Oliver Waghorn
Digital Production Credits: Digital Dialogue
Group Account Director: John Archer
Account Manager: Sally Randall
Media Credits: Maxus Australia
Client Services Director: Kate Francis
Head of Innovation & Partnership: Shivani Maharaj
Latest News
SWM Enhances Audience Intelligence With New Location Data Partner
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]
LVLY Co-Founder Hannah Spilva: “Agencies Should Focus On Outcomes & Not Hours”
Focusing “more on outcomes and less on hours” can play an important role in evening the playing field when it comes to flexible work, LVLY co-founder and chief executive Hannah Spilva believes. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their […]
Customer Leakage Between Woolies, Coles & Aldi, With Online Grocery Taking Bigger Slice Of Pie
B&T has used the expression "customer leakage" in this headline, yet it's nothing to do with the incontinence pad aisle.
Be A Space Invader In A Virtual World: A New Fashion Frontier
Fashion is apparently going virtual, however, that doesn't mean you'll suddenly be able to squeeze into a size small.
TikTok Strikes Back On Calls For App To Be Banned In Australia
This headline declares "TikTok strikes back". Although that's not a Dark Lord of the Sith and his illegitimate son.
What Recession? Demand For Marketers & Digital Experts Still Strong Despite The Downturn
Study says demand for marketers & digi experts remains strong. It's bad news for chimney sweeps & town criers, however.
Monday TV Wrap: Have You Been Paying Attention? ALMOST Nudges The Voice
B&T's daily TV wrap is like the dessert trolley at yum cha - it may come last, but it's both gelatinous & delicious.
Nine’s Big Ideas Store Now Open
The Big Ideas Store, Powered by Nine, is now open, returning for its third year with a jam-packed lineup of virtual events, workshops, research studies and speakers celebrating BIG IDEAS and BIG THINKING that make advertising famous. Normally presented as a pop-up store in Sydney and Melbourne, The Big Ideas Store has gone virtual for […]
Elon Musk Is Selling “S3XY” Tesla-Branded Short Shorts
Conceding colonising Mars might be more difficult than he initially thought, Elon Musk has turned to branded shorts.
“I Couldn’t Care Less!” Hanson Defiant In Face Of Today Show Ban, As Viewers Slam Decision
Pauline was back ranting on Andrew Bolt's show last night, in a cosy jumper that appears to be from Brisbane's Expo 88.
Industry Veteran Photographer Scott Ehler Broadens His Scope With New Creative Agency
Photographer Scott Ehler has opened his own agency that won't cater to Christenings or pugs dressed as Wonder Woman.
Mentally Healthy 2020: Depression & Anxiety Remain High Across Adland But Stigma Improves
A snapshot of adland's mental health remains worrying. Is it time to bring back the firewalk & Tibetan tingsha chimes?
JCDecaux Launches National ‘Thank You’ Campaign For Its Essential Workers
B&T would also like to thank essential workers. Namely bar staff and kebaberies that operate at 3am.
The Works Unveils ‘Let’s Count’ Messenger Bot For The Smith Family To Help Kids Learn Maths
Utterly crap at maths? Of course you are, that's why you ended up in the adverising industry. So, this could resonate.
Top Five Legal Tips For Surviving A PR Crisis
It's top tips for surviving any PR crisis that don't involve a case of Dom Pérignon & expensive Hermès accessories.
Burger King Turns Customers’ Passports Into A Stamp Card For Free Whoppers In Latest Campaign
It's a new Burger King spot that never once mentions its 11 secret herbs & spices or its McCafe fairtrade coffee beans.
Celebrity TV Chef Neil Perry Announces His Retirement After 40 Years
Despite most people in adland giving up the ponytail in the 80s, Neil Perry has valiantly carried its torch to this day.
Women in Media’s Sarah Lattouf: “Standing Up Shouldn’t Be Courageous, It Should Be A Given”
B&T chats with Foxtel Media’s head of global brands Sarah Lattouf, who, we discovered, is no relation to Shia LaBeouf.
Nine Bans Pauline Hanson From Today Show Following “Ill-Informed” Comments
Pauline now appears banned from just about every news service in the country save for Comedy Central and Sky News.
Netflix Questions Potential Australian Content Requirements
Netflix questions potential Australian content requirements fearing it may have to do a re-make of 'BMX Bandits'.
DDB Still Tops For New Business Wins For Month Of May
Another win for the DDB team, as staffer outed for eating a non-sanctioned Whopper at the McDonald's-led agency.
Initiative Still Numero Uno For Media Wins For May
Initiative staff feasting on Cheezels, cabanossi and Yellowglen after latest data confirms its media buying prowess.
“Let’s Not Go Back To Normal”: Durex’s Post-Lockdown Safe Sex Plea
Got an unexplained & recurring itch in the groin area? Then this prophylactic ad's probably arriving a little too late.
Reports: Seven Set To Sell More Of The Silverware To Pay Down Debt
Seven to sell more silverware. Apparently you can get your hands on a claret decanter shaped like a swan if you're fast.
KFC Climbs The Ranks For Advertisement Complaints
It's Australia's most complained about ads and - what beggars belief - those tiresome meerkats again avoiding scrutiny.
TV Reporter Mugged At Knifepoint In Terrifying Live Footage
Think the TV industry is all glamorous frocks & having your weight discussed in New Idea? Think again with this news.
Sunday TV Wrap: Fans Flock To Sunday Arvo Footy
Nothing adds to a swear jar quite as fast as watching your team get flogged in Sunday afternoon football.
Binge And The Iconic Combine For ‘Inactivewear’
B&T's not all that sure about 'Inactivewear', but arguably one of life's greatest oxymoron's remains the XXXL tracksuit.
Puffling Launches Progressive Employer Program
Puffling launches progressive employer program & that's not just for staffers sporting a shag/mullet hairstyle either.
Isentia Announces New Culturally And Linguistically Diverse Media Monitoring Service
Here's a top idea to monitor more culturally and linguistically diverse media. If only we had more of it to monitor.
