Isentia will deliver cutting edge media intelligence services for the largest sporting event in Australia this decade as Official Suppliers to the Gold Coast 2018 Commonwealth Games (GC2018).
Under the role of official Media Monitoring Service, Isentia will help the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) analyse and evaluate all media coverage received up to and during the Games.
The insights captured across social and traditional media, nationally and internationally, will enable GOLDOC to identify key media markets, customise messaging and track sentiment to Share the Dream with more people than ever before.
“Isentia’s unique partnership with GOLDOC embodies our mission to discover and share insights that drive smarter decisions,” Isentia chief executive of media intelligence, Sean Smith said. “We’re proud to be working with GOLDOC and excited to use our world leading media intelligence services to help make GC2018, which is the largest sporting event in Australia this decade, a world class event.”
Isentia’s intelligence tools have already revealed early media reporting trends which highlight strong public interest in the Games’ progress and key programs such as volunteering and ticketing. GC2018 mascot Borobi, the blue surfing koala, has also contributed to the swell of media interest, generating more than 3000 news articles since being unveiled in April 2016.
Isentia QLD state manager Russ Horell said Isentia provides pivotal information by utilising three streams – insights, media intelligence and content marketing – to achieve a whole picture view.
“By interpreting data from over 5,000 mainstream media outlets, 55,000 news sources and 3.4 million user-generated content sources across 12 languages, Isentia is ideally placed to empower GOLDOC to make more informed and timely communication decisions related to the organisation’s objectives,” Horell said.
Welcoming Isentia to the GC2018 sponsor family, GOLDOC Chairman Peter Beattie AC said Isentia continues to be a market leader in an ever-changing media landscape.
“GOLDOC’s partnership with Isentia is a key platform to track how GC2018 is being perceived in market by media, business and consumers,” Beattie said. “Our team is working hard to spread the excitement of the Games across the country and the Commonwealth.
“Isentia’s comprehensive, compelling, and bespoke media intelligence services are delivering powerful insights which assist with business decisions.”
Commonwealth Games Minister Kate Jones also welcomed the partnership with Isentia.
“Sponsorships like this will help us deliver on our commitment to ensure the Gold Coast 2018 Commonwealth Games are the best ever,” Jones said. “With athletes from more than 70 nations and territories set to compete at the Games, our sponsors will play an integral role in showcasing the Games, the Gold Coast and Queensland to the world.”
GOLDOC chief executive officer, Mark Peters said he looked forward to working closely with Isentia. “The insights provided by Isentia have been valuable to evaluate the success of key campaigns and activations. As we get closer to 4 April 2018, this real time data will become even more valuable.