Isentia Joins GC2018 Team To Help ‘Share The Dream’

Isentia Joins GC2018 Team To Help ‘Share The Dream’
SHARE
THIS



Isentia will deliver cutting edge media intelligence services for the largest sporting event in Australia this decade as Official Suppliers to the Gold Coast 2018 Commonwealth Games (GC2018).

Under the role of official Media Monitoring Service, Isentia will help the Gold Coast 2018 Commonwealth Games Corporation (GOLDOC) analyse and evaluate all media coverage received up to and during the Games.

The insights captured across social and traditional media, nationally and internationally, will enable GOLDOC to identify key media markets, customise messaging and track sentiment to Share the Dream with more people than ever before.

“Isentia’s unique partnership with GOLDOC embodies our mission to discover and share insights that drive smarter decisions,” Isentia chief executive of media intelligence, Sean Smith said. “We’re proud to be working with GOLDOC and excited to use our world leading media intelligence services to help make GC2018, which is the largest sporting event in Australia this decade, a world class event.”

Isentia’s intelligence tools have already revealed early media reporting trends which highlight strong public interest in the Games’ progress and key programs such as volunteering and ticketing. GC2018 mascot Borobi, the blue surfing koala, has also contributed to the swell of media interest, generating more than 3000 news articles since being unveiled in April 2016.

Isentia QLD state manager Russ Horell said Isentia provides pivotal information by utilising three streams – insights, media intelligence and content marketing – to achieve a whole picture view.

“By interpreting data from over 5,000 mainstream media outlets, 55,000 news sources and 3.4 million user-generated content sources across 12 languages, Isentia is ideally placed to empower GOLDOC to make more informed and timely communication decisions related to the organisation’s objectives,” Horell said.

Welcoming Isentia to the GC2018 sponsor family, GOLDOC Chairman Peter Beattie AC said Isentia continues to be a market leader in an ever-changing media landscape.

“GOLDOC’s partnership with Isentia is a key platform to track how GC2018 is being perceived in market by media, business and consumers,” Beattie said. “Our team is working hard to spread the excitement of the Games across the country and the Commonwealth.

“Isentia’s comprehensive, compelling, and bespoke media intelligence services are delivering powerful insights which assist with business decisions.”

Commonwealth Games Minister Kate Jones also welcomed the partnership with Isentia.

“Sponsorships like this will help us deliver on our commitment to ensure the Gold Coast 2018 Commonwealth Games are the best ever,” Jones said. “With athletes from more than 70 nations and territories set to compete at the Games, our sponsors will play an integral role in showcasing the Games, the Gold Coast and Queensland to the world.”

GOLDOC chief executive officer, Mark Peters said he looked forward to working closely with Isentia. “The insights provided by Isentia have been valuable to evaluate the success of key campaigns and activations. As we get closer to 4 April 2018, this real time data will become even more valuable.

“With just 412 days until GC2018, planning for the Games is well and truly on track. Our sponsorship portfolio is healthy with more announcements to come; applications for volunteers have been open for a week with a very strong response, the Queen’s Baton Relay starts in London on 13 March and the ticket request phase will begin in April.”

Please login with linkedin to comment

Fox International Channels Gold Coast 2018 Commonwealth Games GOLDOC

Latest News

Meet The Women Leading Tech: Verizon Media Head Of Campaign Management Hayley Smith
  • Technology

Meet The Women Leading Tech: Verizon Media Head Of Campaign Management Hayley Smith

As well as being the head of campaign management at Verizon Media, Hayley Smith is also the company’s unofficial office counsellor, according to her colleagues. As part of her role she manages 22 people across the account management and ad operations teams. Here, she not only mentors her direct reports, but she’s the go-to person […]

E-Commerce Boom’s Rise In Returns Presents A Unique Opportunity For Marketers
  • Technology

E-Commerce Boom’s Rise In Returns Presents A Unique Opportunity For Marketers

Australian e-commerce continues to boom amid COVID-19, with the latest figures showing online shopping for April shooting up 31 per cent year-on-year. And in April alone, 5.2 million people made an online purchase, with online retail accounting for 11 per cent of total retail turnover. Increased demand inherently means increased returns. Yet many Australian businesses […]

by B&T Magazine

B&T Magazine
Stateside Sports Selects Emarsys For CDP Technology
  • Technology

Stateside Sports Selects Emarsys For CDP Technology

Stateside Sports, Australia’s home of United States sports lifestyle, has partnered with Emarsys, the only omnichannel customer engagement platform built to accelerate business outcomes, as it looks to double its customer database and retail presence within the next two years.

Wednesday TV Wrap: Nine’s New Medical Show Emergency Has Solid Debut
  • Media

Wednesday TV Wrap: Nine’s New Medical Show Emergency Has Solid Debut

Nine’s lastest medical reality show Emergency had premiered to 544,000 viewers, according to OzTAM metro numbers. The show goes behind the scenes at the Royal Melbourne Hospital emergency department, shown through the eyes of a dedicated team of medical professionals. Over at 10, its best for the night was Bondi Rescue (477,000). Seven’s best was The Chase (675,000), while […]

by B&T Magazine

B&T Magazine
McCann Creates Superb Campaign For Birth Control Company To Normalise The Word Vagina
  • Campaigns

McCann Creates Superb Campaign For Birth Control Company To Normalise The Word Vagina

A new campaign for birth control company Annovera via McCann is making waves for its unapologetic use of the word vagina. One more time for the people at the back – vagina. The campaign challenges the phrase “the V-word”, a phrase that makes the female reproductive system sound embarrassing and shameful. “Let’s talk about ‘the […]

by B&T Magazine

B&T Magazine
Twitch Bolsters ANZ Sales Team With New Hires
  • Media

Twitch Bolsters ANZ Sales Team With New Hires

Twitch has bolstered  its ANZ sales team with the hiring of two Australian account directors, in addition to an account director and dedicated account manager for New Zealand. Hamish McPhee joins Twitch as an Account Director for the Victorian and South Australian markets following a 9-year tenure in News Corp’s national sales team in Melbourne, […]

Australia’s $4B Fan Industry Represents Opportunities For Brands To Engage With New Audiences
  • Media

Australia’s $4B Fan Industry Represents Opportunities For Brands To Engage With New Audiences

New research has revealed Australia’s fan industry is worth $4.3 billion, with 28 per cent of Australians considering themselves fans of something, representing an opportunity for brands to engage with new audiences to unlock growth. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, spoke […]

IAB Australia Calls On Industry To Adopt Programmatic Transparency Standards
  • Technology

IAB Australia Calls On Industry To Adopt Programmatic Transparency Standards

Following on from the launch of the Australian Digital Advertising Practices (ADAPs) last month, IAB Australia has issued a call to action for the digital industry to adopt the IAB Tech Lab’s transparency standards across the programmatic supply chain and commit to other related recommendations. According to Jonas Jaanimagi, IAB Australia’s Tech Lead, standards already […]

Stella Artois Partners With M. Ward To Deliver Glorious Daydream Campaign
  • Campaigns

Stella Artois Partners With M. Ward To Deliver Glorious Daydream Campaign

Stella Artois has partnered with indie folk singer M.Ward to create its latest ‘Daydream’ campaign – a glorious ode to summer. As part of the campaign, M.Ward updated the 1966 Loving Spoonful hit ‘Daydream’, and it’s certainly the feel-good, whimsical tune the world needs right now. In the near three-minute spot, dancers twirl and strut […]

by B&T Magazine

B&T Magazine
Case Study: OOH Delivers Long-Term Brand Strength As Bosch Weathers COVID-19 Storm   
  • Campaigns

Case Study: OOH Delivers Long-Term Brand Strength As Bosch Weathers COVID-19 Storm  

A decision in 2017 to incorporate an Out of Home strategy into its marketing mix has helped protect appliance manufacturer Bosch’s brand recognition through the COVID-19 pandemic. Bosch has benefitted from outstanding brand recognition growth, both aided and unaided, since incorporating Out of Home into the media mix. Taking a long-term approach to its advertising […]

Elders Insurance Targets SMEs In Latest Campaign From The Core Agency
  • Campaigns

Elders Insurance Targets SMEs In Latest Campaign From The Core Agency

Sydney-based independent creative agency, The Core Agency, has created a new integrated campaign for their client, Elders Insurance, targeting SME business owners. The insurer is part of QBE Group’s stable of brands. Elders Insurance is one of Australia’s largest regional and rural insurance providers, with over 100 years of experience. The Elders Insurance model is different to […]

TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community
  • Media

TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community

TikTok today launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand. The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an […]

PHD Develops Omnichannel Strategy To Launch Audi Australia’s Sales Ecommerce Platform
  • Media

PHD Develops Omnichannel Strategy To Launch Audi Australia’s Sales Ecommerce Platform

The COVID-19 pandemic and subsequent lockdown restricted the ability of consumers to interact and purchase their desired cars in dealerships. To overcome this issue, Audi introduced an online reservation tool. In partnership with PHD, the tool was launched through an omnichannel strategy allowing consumers to have ease of access to their new car purchase. “This […]

Kieran Moore Departs WPP AUNZ After 17 Years
  • Marketing
  • Media

Kieran Moore Departs WPP AUNZ After 17 Years

WPP AUNZ has announced that after 17 years with the company working across a number of senior management roles, Kieran Moore, CEO, PR, GR, experiential and design, has decided to leave the business. Moore departs mid-July, 2020. According to Moore: “I have spent more than one-third of my life in this Group. The time is […]

AUSTIN, TEXAS - JUNE 18: (EDITORIAL USE ONLY) (Editors note: This image was computer generated in-game) Alice Powell of Great Britain celebrates her podium position during the W Series Esport League Round 2 at Circuit of The Americas on June 18, 2020 in Austin, United States. (Photo by Clive Rose/Getty Images)
  • Media

Getty Images Inks Deal With W Series Esports League

Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]

Closeup of a man hand holding cellphone with internet browser on screen. Man with spectacles relaxing sitting on couch while looking at mobile phone. Closeup of mature latin man using smartphone to checking email at home.
  • Technology

What’s Next For Advertising On iPhones?

Wondering what's next for advertising on iPhones? You could give Tim Cook a call or, failing him answering, read this.

by B&T Magazine

B&T Magazine
FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations
  • Media

FutureBrand Australia CEO Rich Curtis Acquires The Global Branding Company’s Australian Operations

Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]