The unanimous ‘yes’ vote in Ireland to legalise same-sex marriage was a massive win for the country, with the home of whiskey and leprechauns already advertising itself as a gay wedding destination.
Per Pink News over in the UK, Ireland’s tourist board has already created an ad, even though the law won’t come into effect for several months.
While the move is a huge shift globally for making same-sex marriages legal, one couple who weren’t a winner in the campaign were the couple and their toddler who were used in the ‘NO’ campaign ad.
Stock photos are widely used for campaigns, articles (we use stock photos regularly) and numerous other areas, however one family who posed for stock photos found their image picked up by gay-marriage opposition, Mothers and Fathers Matter – a stance the family said they did not agree with.
B&T has contacted Mothers and Fathers Matter for comment, but has yet to hear back at the time of publishing.
The family in the poster asked Amnesty International to release a statement on their behalf to correct their position on marriage equality.
The statement outlines the couple’s background of the photo, explaining how the family has posed for a photographer friend.
“No money was exchanged – we got nice photos for free, they got nice images for their portfolio,” the statement from the couple reads. “As part of this agreement, we agreed to let them upload them to a stock photo album. We knew that these were available for purchase and we gave permission. Perhaps, naïvely, we imagined that on the off chance that any was ever selected, it might be for a small magazine or website.
“We were surprised and upset to see that the photo was being used as part of a campaign with which we do not agree. We completely support same-sex marriage, and we believe that same-sex couples’ should of course be able to adopt, as we believe that they are equally able to provide children with much-needed love and care. To suggest otherwise is offensive to us, and to many others.”
According to the BBC the couple, who wish to remain anonymous, have recognised the image hasn’t been stolen from them, and as they gave their permission for the friend to upload to the stock image website they can’t do anything.
“The chances of having your photo selected out of all the hundreds of thousands available are pretty slim,” the father in the poster told the BBC.
“The photo was not stolen from us… we have no claim over (or rights to) the picture, and we do not claim otherwise,” he added.
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]