Ipsos ANZ CEO Simon Wake today announced the appointment of Liz Harley as Managing Director of Ipsos Connect, the media and brand expression specialist division of global market research company Ipsos.

Harley has 20 years’ experience in consumer, media and advertising research and was most recently Head of Research & Insights at Mindshare.

In addition, Ipsos Head of Business Development Brian Hogan has been promoted to Executive Director, emma (Enhanced Media Metrics Australia), reporting to Harley.

Harley began her career in the media department of London agency KHBB before moving into media research. She has worked with BMRB (TGI) in London before relocating to Sydney to join research firm TNS and then Millward Brown specialising in advertising effectiveness research.

“We are delighted to welcome someone the calibre of Liz to Ipsos Connect. She has extensive experience and skills in communications evaluation, audience research and nearly a decade at the leading edge of the recent revolution in digital media and advertising. Liz’s role will include leading our advertising tracking and copy testing business, advanced analytics, media research and providing strategic direction in the evolution of emma. Having worked with Liz before, I know she will make an invaluable contribution to the business,” Wake said.

“I would also like to congratulate Brian on his new role leading emma, as we continue to position emma as the best cross platform audience insights metric in the country.”

Commenting on her appointment, Harley said: “The modern media and consumer landscape makes it a really exciting time to work in media and brand research as companies seek new ways to engage audiences. I’m looking forward to working with the team and growing our business.”

Ipsos Connect helps companies make connections in the digital age, using innovative data capture techniques and analysis to determine how modern audiences engage with media and brand content. The division offers audience measurement, content research and custom research for digital passive measurement, brand equity and content testing.