iProspect Holds On To L’Oréal

Published on: 5th December 2022 at 9:36 AM

Sofia Geraghty

1 Min Read

Incumbent iProspect beat off competition from 12 agencies to keep the L’Oréal Australia & New Zealand’s SEO account.

The digital marketing agency has handled the beauty brand for over four years and says the retention is due to a strong history and a creative approach to SEO.

iProspect is owned by Dentsu and has one of the largest SEO teams in Australia.

Maureen Doris Cheung, Client Partner at iProspect, said: “Behind every data point is a unique human being, and it’s important to understand what they think, feel and do as well as what is affecting them,”.

Head of search for L’Oreal ANZ, Cristina Borsaru stated “I would like to congratulate iProspect for retaining the L’Oreal Australia and New Zealand SEO business after a very competitive tender process. They demonstrated the understanding of our business challenges and showcased clear ways to develop the brands to be future proof. We would like to thank everyone involved in the process, including all the agencies who participated.”

By Sofia Geraghty

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Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.