Brandstory company [INVNT GROUP] has announced INVNT.ATOM, a Web-3 focused division based in Singapore, and named Elvin Tan as their new Managing Director.
The new team of strategists, creators and community-builders will specialise in digital-first campaigns, emergent technologies, and brand experiences designed for the new era of Web3.
INVNT.ATOM already has a slew of clients and strategic partners on hand, including BZAR, Blocktrust, Circles.Life and DayAway, and have recently worked with Lamborghini to produce the world’s first NFT supercar.
Meanwhile, Elvin Tan has been announced as their newest Managing Director. Tan brings with him 20 years worth of experience in the field working with both larger companies and smaller start-ups.
He has previously held positions at Google, YouTube and Huawei, and was an advisor for Goopal, a Fintech company powering innovative blockchain projects through investment and incubation.
“Our commitment to brand storytelling and innovation is boundless. Strategy, design and technology
continues to drive our Global BrandStory Project. We established INVNT.ATOM to support our
clients as they explore and leverage the exciting digital revolution of Web3; ensuring they remain
relevant and engage with their most important audiences as new storytelling opportunities emerge.
We’re thrilled to welcome Elvin Tan, who joins our team to continue the group’s expansion into
APAC, reporting to Laura Roberts, Managing Director of [INVNT GROUP] APAC” said Scott
Cullather, president and CEO, [INVNT GROUP].
“I am joining [INVNT GROUP] at a critical time in the strategic evolution of the Global BrandStory
Project. With a focus on being the best brand storytelling agency in the world, the launch of
INVNT.ATOM couldn’t come at a better time. We live in a rapidly changing and ever-evolving
world. More than ever, brands and organizations need to connect with their consumers and
audiences, in meaningful, authentic, and engaging ways. That’s what we are here to do at
INVNT.ATOM, and I am proud to lead this team into the next great era of brand storytelling,
leveraging all things Web3,” added Elvin Tan, managing director INVNT.ATOM.
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