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Reading: Insiders Is The Only ABC Current Affairs Show To Grow Its Audience Since 2019
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B&T > Media > Insiders Is The Only ABC Current Affairs Show To Grow Its Audience Since 2019
Media

Insiders Is The Only ABC Current Affairs Show To Grow Its Audience Since 2019

Sofia Geraghty
Published on: 26th June 2023 at 9:27 AM
Sofia Geraghty
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ABC’s political programme Insiders is the national broadcaster’s only current affairs show to grow its audience as viewers continue to leave traditional broadcast television.

As reported by The Guardian, the Insiders grew its audience by 4 per cent between 2019 and 2022, compared to Q+A which dropped by 36 per cent and Four Corners which dropped by 19 per cent. 

In this sense, the show has largely bucked the trend when it comes to viewers watching current affairs shows. Australian Story dropped by 16 per cent between 2019 and 2022, whilst Foreign Correspondent dropped by 22 per cent and 7.30 dropped by 4 per cent. 

This was according to an internal presentation that was shown to The Guardian. 

The trend for falling current affairs numbers is not unique to the ABC. Nine’s 60 minutes was down by 25 per cent since 2019 and Ten’s The Project is reportedly down by 20 per cent since 2019. 

For the ABC, Q+A is the show that has seen the biggest drop within that time period. It has dropped 36 per cent in the last three years and 58 per cent since 2016. 

The Insiders’ success means that its staff is likely to be saved from ABC’s latest round of redundancies. 

According to The Guardian, the show, hosted by David Speers since 2020, was not targeted in last week’s major round of redundancies. 

Instead programs such as Four Corners and Australian Story will be impacted as it moves towards an “integrated digital operation”. 

The news department lost 41 of the 120 jobs which were targeted for redundancy across the organisation. 

Interestingly the numbers from the internal presentation show that the declining audience number for current affairs shows is not being offset by the growth of digital. 

More people are watching news programming on Instagram, Facebook, TikTok and ABC online, however these channels are not growing fast enough. 

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TAGGED: ABC, insiders, The Guardian
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Sofia Geraghty
By Sofia Geraghty
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Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

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