Initiative Wins Simplot Australia Media Comms Account

Initiative Wins Simplot Australia Media Comms Account
SHARE
THIS



Australian food manufacturer Simplot has awarded its media communications portfolio to Initiative after an initial review of eight agencies.

Simplot Australia is a leading Australian food manufacturer and the home of Australia’s favourite and iconic food brands such as Birds Eye, Leggo’s, Chiko, Edgell, John West, Lean Cuisine and Quorn.

Initiative has been engaged to manage all aspects of Simplot’s investments across all media.

“In the final presentations we were most impressed with the Initiative team, the depth of their strategic thinking and the integration of their digital capabilities,” said Fiona Allen, Simplot chief marketing and digital officer. “We were looking for truly innovative, highly-challenging media thinking and delivery and the Initiative team demonstrated why they would be our ideal media partner into the future.”

Simplot initiated its media review following the cessation of business by former agency Huckleberry and the merger of its business into Aegis. The pitch process was managed by Trinity P3. Allen continued, “We’d like to thank the Vizeum team for taking great care of our business during the transitional period, they have demonstrated commitment and professionalism while managing the media needs for our brands.”

Initiative Melbourne managing director Stephen Fisher, said; “We are hugely excited and very proud to be working with the Simplot team.  They manage world class brands and we are thrilled to be partnering with them to help drive innovative and compelling campaigns.”

 

Please login with linkedin to comment

ChildWise mark harris

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine