B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • Anthony Albanese
  • AI
  • NRL
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • State of Origin
  • News Corp
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Initiative Promotes Renae Joseph As First Chief Of Staff
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Initiative Promotes Renae Joseph As First Chief Of Staff
Media

Initiative Promotes Renae Joseph As First Chief Of Staff

SANDRA RENOWDEN
Published on: 13th February 2023 at 9:06 AM
SANDRA RENOWDEN
Share
3 Min Read
SHARE

IPG’s media agency Initiative has appointed its first chief of staff, promoting long-term employee Renae Joseph (lead image) to the newly created role.

Joseph’s remit will see her act as liaison between staff, senior executives and the CEO, acting as a sounding board for decision making, a senior strategic partner and the driving force for the implementation of key organisational priorities.

Melissa Fein said a chief of staff’s role is not for the faint hearted, it’s incredibly variable with vast responsibilities but is a key strategical appointment necessary to manage the daily complexities of a fast-paced media agency.

Fein said: “I know Renae is capable of managing such a huge task and I am delighted she has accepted this role. Introducing this role is another demonstration of Initiative’s commitment to its people and creating the best working environment of an agency in the market.

“Renae is unparalleled at anticipating challenges and managing sensitivities, she has often triaged an issue and solved the problem before I’ve even heard of it.  She understands what makes a leader tick and will continue to help foster opportunities for our people and build great relationships with key clients and media partners,” Fein explained.

Previously Joseph led the marketing and operations function for Initiative and has been part of the Mediabrands family for nearly a decade. Prior to that she was the national business and production manager at Network 10 and the trade marketing manager at News Corp Australia. Most recently she has played a key role in the transformation journey of Initiative and is renowned across Mediabrands for her “can do” attitude and her ability to drive business outcomes.

Fein continued: “Understanding what makes a leader tick, interpreting their needs and knowing when to action a matter on my behalf falls squarely on Renae’s shoulders.  I know she’s up to the task and will continue to be an asset to our agency.”

Joseph said: “I’m thrilled to have the opportunity to step into this new role straight off the bat from returning from parental leave. I’m excited by the diverse remit this role offers and the chance to continue to shepherd Initiative’s progressive culture. A heartfelt thanks to Mel, Sam and my colleagues for believing in me, and fostering an environment where I can progress my career, whilst being an active, involved mother to my three beautiful boys.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Initiative
Share

Latest News

Stephen de Wolf, chief creative officer, BMF.
Clemenger BBDO Poaches Creative Powerhouse Stephen de Wolf From BMF
17/06/2025
24HR Business Plan Unveils New Offering The 24 Hour High Performance Teams Plan, Spearheaded By Mike Read
17/06/2025
Ralph Hilariously Rolls Out ‘CannesFessions’ A Dedicated Hotline For Sharing Salacious Secrets From Cannes
17/06/2025
Radio Ratings: Sydney Surges On Talk & Tunes As Melbourne Backs The Underdogs
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?