Independent Media Agencies Of Australia Announce 10 New Media Partners For 2022

Independent Media Agencies of Australia (IMAA), has confirmed 40 media partners for 2022, adding 10 new members. 

The new partners are, TikTok, TorchMedia, Acast, Outbrain, Pinterest, MiQ, Fabulate, Crimtan, Bishopp and Tonic Media.

TikTok Australia

General manager, Brett Armstrong, said, “TikTok For Business is always looking to support and partner with the industry in meaningful ways” 

“We’ve seen the vital role that independent agencies play in the ecosystem, and how they’ve grown in strength over the last couple of years, locally and globally.”

Tonic Media

Commercial director, Sev Celik, said, “As an independent, Australian-owned publisher, we understand some of the challenges indies have in turning the spotlight on their clients and themselves.” 

“We are thrilled to partner with the IMAA and are excited to unlock a multitude of opportunities collaboratively with them in 2022.”

TorchMedia

Managing director, Kirsty Dollisson, said, “TorchMedia is thrilled to be collaborating with the IMAA for 2022.”

“TorchMedia understands the unique value and quality of service that independent agencies provide to advertisers.”

“We look forward to collaborating with the indies this year to deliver results with big impact.”

Acast 

Australia and New Zealand, managing director, Henrik Isaksson, said, “As a creator-first podcast company, Acast will always champion and celebrate independence, so partnering with the IMAA is a natural fit for us.”

Bishopp

Agency head, Alison Powell, said, “We recognise the talent and leadership found in independent agencies and we look forward to going above and beyond to help our fellow Australian businesses deliver outstanding campaigns in Queensland in 2022.”

Outbrain 

Managing director (APAC and growth markets), Andrew Burke, said, “Outbrain is proud to partner with the IMAA in 2022 to help continue to build on its impressive work for the independent media agency sector.”

“With an emphasis on client needs and an innate ability to keep up with the market, independent agencies represent a large proportion of Australia’s media spend.”

“Through our partnership with the IMAA, we hope to help agencies further develop their digital capabilities in a rapidly-evolving landscape and create a new level of trust and transparency with consumers.”

Crimtan

Head of e-commerce/retail, Laura Kleiman, said, “In this challenging and ever-evolving media and marketing landscape, independent media agencies continue to offer their clients a highly invaluable, personalised partner solution.”

“The IMAA provides essential support to members, helping to educate, pool resources and drive efficiencies to be more competitive.”

“This is perfectly aligned with Crimtan’s philosophy of helping our agency partners deliver the best service, value and outcomes to their client’s digital marketing efforts.”

Pinterest 

Agency lead, Cassandra Gilbert, said, “As Pinterest continues to grow in the Australian market, we look forward to working and developing our relationship with the independent agencies and are especially excited to partner with the IMAA network.”

“As the digital industry continues to evolve, the IMAA provides an invaluable opportunity to work with the ever-growing independent space.” 

MiQ

Sales director, Stuart Parker, said, “The independent agency market in Australia continues to flourish, driven by exceptional talent, ambition and a client-centric approach that delivers tangible results in an ever-changing media landscape for marketers.” 

“Over the past few years where we have experienced a monumental shift in connecting people and exchanging information.” 

“The IMAA has solidified itself as an integral part of the industry, providing a forum to educate, inspire and offer a unified voice for independent agencies.”

“MiQ are thrilled to partner with the IMAA and look forward to sharing real-time insights and driving innovation within the indie market throughout 2022 and beyond.”

Fabulate

Chief revenue officer, Ben Gunn, said, “We’re looking forward to helping IMAA members and their clients drive additional growth through Fabulate’s industry-leading content marketing solutions platform.”

IMAA, general manager, Sam Buchanan, said, “We are thrilled to welcome a diverse line-up of new media partners to the IMAA for 2022.”

“The number of new partner sign-ups is indicative of the important role independent agencies play, particularly as the sector continues to navigate a constantly changing media landscape.”

“We anticipate continued strong media owner support for indies in 2022, as brands seek out agencies who provide a more personalised, highly agile service.”

IMAA

General manager, Sam Buchanan (Title photo), said, “We are thrilled to welcome a diverse line-up of new media partners to the IMAA for 2022.”

“The number of new partner sign-ups is indicative of the important role independent agencies play, particularly as the sector continues to navigate a constantly changing media landscape.”

“We anticipate continued strong media owner support for indies in 2022, as brands seek out agencies who provide a more personalised, highly agile service.”

The new members join IMAA’s other media partners including the Seven Network, Nine, Network 10, Foxtel Media, News Corp, ACM, Yahoo, EMX, Quantcast, Kargo, Facebook, Spotify, Gumtree, LinkedIn, BlisMedia Australia, Amobee, Criteo, Weatherzone, The Trade Desk, SCA, ARN, Nova, oOh! Media, JCDecaux, QMS, Shopper Media, Go Transit, Moove Media, Val Morgan and GWI.