Social media marketing management platform Hootsuite has a new chief marketing pfficer (CMO), Penny Wilson.

Wilson will lead Hootsuite’s global marketing organisation and help drive the growth of its customer base of more than ten million users, including 800 of the Fortune 1000 companies.

Wilson has more than 30 years of experience as a senior marketing and operations executive at large enterprise technology companies. She served as CMO for Juniper Networks, where her focus on developing the company’s first cross portfolio solutions, establishing clear customer value and ensuring a consistent global brand helped transform Juniper’s market strategy from technology-driven into customer-driven.

Wilson also served as CMO at Macromedia Inc. where she led the company’s worldwide marketing efforts up to and through Macromedia’s successful $3.4 billion acquisition by Adobe Systems Inc. She helped establish Macromedia as the leader in creation and delivery of rich internet applications across all devices. Wilson played a crucial role in cultivating a strong worldwide user community which enabled developers and designers to create outstanding customer experiences and profitable applications. Wilson’s customer centric focus was responsible for driving significant revenue growth through a strong vertical markets strategy.

“Hootsuite is an innovative company with a remarkable brand and customer base. I’m excited to join such an energetic team with a great track record, and look forward to helping Hootsuite continue to revolutionise the way businesses communicate using social media,” said Wilson.

“We are pleased to have Penny join the Hootsuite team and lead our global marketing organization. Hootsuite has a unique history of amazing marketing and brand campaigns and we’re excited to have Penny share her enterprise experience and help propel us to the next level,” said Ryan Holmes, CEO of Hootsuite.

Wilson has also held executive positions at Alias|Wavefront, and Merrill Lynch. She will be based at the company’s headquarters in Vancouver.