After winning the European pitch for Honda’s all-new electric car last year, creative agencies Sid Lee and Hakuhodoare have released a 360 campaign for the launch of the all-electric Honda e.
The Honda eis a revolution in automaking, driven by Honda’s daring initiative to produce exclusively hybrid and electric vehicles by2022. This transition, from prototype to reality, is illustrated through a new style of product page on the brand’s site, developed by Sid Lee, and the film “This is Not a Prototype”, directed by Johnny Green, which depicts dreams becoming reality – the story of the Honda e.
Honda’s European communications manager, FabriceEstève, commented: “The launch of Honda e is a pivotal point for the brand as we expand the electrified car range into the electric car market, and work to achieve 100% electrified vehicles across Europe by 2022. After the positive response Honda received from the prototype unveil at Geneva Motor Show, we wanted to use this momentum to announce the mass production model would indeed include the unique qualities and design that many fell in love with.
“Together with Sid Lee we were able to build awareness and desire in advance of the launch. ‘This is not a prototype’ captured the challenging sprit of Honda, delivering a car that dreams are made of. The campaign captured this story and brought the car to life.”
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