Cleaning technology provider Kärcher has teamed with integrated communications agency History Will Be Kind (HWBK) to make a splash in the Australian market.

Leading with PR and partnerships, HWBK will help drive share of voice for Kärcher and launch new products across both consumer and trade channels.

Phil Springall, business unit manager at Kärcher Australia, said the partnership will see HWBK assist the German family-owned company build on a record turnover of $3.4 billion in 2016 – the highest in its 82-year-history.

“Kärcher’s suite of products, including our famous high-pressure washers, have been available in Australia for some time, and we are excited to kick start a new strategic approach to communications and continue to further drive market leadership,” he said.

“HWBK’s agile approach, expertise and focus on innovation aligns perfectly with Kärcher, and we look forward to working collaboratively with the cross-discipline team.”

Emma-Jane Granleese, managing partner of HWBK, said the agency is thrilled to be working with such a highly-respected brand to help take it to the next level.

“At HWBK, we embrace the changing media landscape and are passionate about exploring new ways of communicating with audiences, which is why we deliver unprecedented results for our clients, time after time. We can’t wait to get cracking,” she said.