B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • NRL
  • WPP
  • Pinterest
  • Thinkerbell
  • B&T Women in Media
  • imaa
  • AFL
  • Anthony Albanese
  • Spotlight on Sponsors
  • AI
  • Meta
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: History Will Be Kind Wins PR Account For Cleaning Tech Company Kärcher
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > History Will Be Kind Wins PR Account For Cleaning Tech Company Kärcher
MarketingMedia

History Will Be Kind Wins PR Account For Cleaning Tech Company Kärcher

social156
Published on: 1st August 2017 at 10:29 AM
social156
Share
2 Min Read
SHARE

Cleaning technology provider Kärcher has teamed with integrated communications agency History Will Be Kind (HWBK) to make a splash in the Australian market.

Leading with PR and partnerships, HWBK will help drive share of voice for Kärcher and launch new products across both consumer and trade channels.

Phil Springall, business unit manager at Kärcher Australia, said the partnership will see HWBK assist the German family-owned company build on a record turnover of $3.4 billion in 2016 – the highest in its 82-year-history.

“Kärcher’s suite of products, including our famous high-pressure washers, have been available in Australia for some time, and we are excited to kick start a new strategic approach to communications and continue to further drive market leadership,” he said.

“HWBK’s agile approach, expertise and focus on innovation aligns perfectly with Kärcher, and we look forward to working collaboratively with the cross-discipline team.”

Emma-Jane Granleese, managing partner of HWBK, said the agency is thrilled to be working with such a highly-respected brand to help take it to the next level.

“At HWBK, we embrace the changing media landscape and are passionate about exploring new ways of communicating with audiences, which is why we deliver unprecedented results for our clients, time after time. We can’t wait to get cracking,” she said.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: branding language, NZME
Share

Latest News

Melissa Fein Unpacks Impostor Syndrome & Modern Career Challenges
14/07/2025
TV Ratings (13/07/2025): All Eyes On Japan As Travel Guides Welcome New Addition
14/07/2025
Former News Corp Execs Dale Foenander & Matt Paine Launch Lamington Digital
14/07/2025
Woolies Appoints Interim CMO As Andrew Hicks Makes The Move To M&S In The UK
14/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?