Hey You, the order-ahead app, has appointed a new CEO, Shaun Cornelius, founder of Choosi, and more recently the former OurDeal.com.au CEO. This coincides with Hey You receiving a further $2M funding from existing investors Reinventure and Exto Partners where Cornelius will lead the company in its next growth phase.
Cornelius, who was part of eBay Australia’s leadership team, has extensive experience leading high-growth Australian digital businesses from startup to exit.
The company will benefit from Cornelius’ strong background in business and finance, where he will lead the team to rapidly scale and diversify Hey You’s product offerings, including adding new categories later in 2016.
Founder Rebekah Campbell said his appointment is pivotal to the company’s next stage.
“Shaun’s experience will be invaluable to the company as we enter a stage of growth focused on investing in our product roadmap and solidifying our position in the market,” she said.
Cornelius joins Hey You as a seasoned entrepreneur, his latest project Our Deal successfully selling to Groupon in 2015. Prior to this, he founded insurance comparison site Choosi and led Infochoice, which was sold to iSelect.
“Hey You is an exciting business with a highly engaged set of merchants and customers. The market is evolving and there is huge opportunity for Hey You to further expand its footprint. I’m looking forward to working with Rebekah Campbell and the team to lead its product vision and strategy into its next stage of growth,” said Cornelius.
Since merging Beat the Q, E-Coffee Card and Posse in January 2015, Hey You is now processing 13,000 transactions every business day and is used by 200,000 Australians in over 700 venues.
ING Australia has taken on a new tagline, ‘Do your thing’, with the new brand direction articulating the bank’s approach to being there, alongside its customers, as they go about doing the things that matter most to them. ING’s head of brand Carly Yanco said: “We’ve just lived through a year where the everyday things […]
Australia’s media agency market has reported softer advertising demand in January as the delayed Australian Open and the continued impact of COVID 19 briefly interrupted the market’s COVID recovery. Total media agency ad spend was back 7.3 per cent in January as the Metropolitan TV market – our largest media sector – reported a 5.3per […]
Media strategy specialist Slingshot has won the strategy, planning and buying account for Masterpet, and Endeavour Consumer Health. Masterpet owns pet care brands Black Hawk, VitaPet and Aristopet, while Endeavour Consumer Health includes brands like Red Seal, Pharmacy Choice and Faulding. Slingshot CIO and Partner Simon Corbett (pictured) said that winning the two businesses was […]
Leading South Australian ageing care provider ECH (Enabling Confidence at Home) is shining a light on the need for Australians to talk openly about death with their family members and loved ones to ensure any specific wishes or choices can be fulfilled. Australia faces a significant societal challenge as death continues to be a subject […]
You might have noticed a colourful scoreboard sitting on the B&T homepage this month. Well, allow us to formally introduce ourselves – and it. We’re Zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. What does this have to do with a scoreboard? We all […]
Full service agency Apparent has expanded its dedicated media division with the appointment of Phoebe Chan as head of media and advertising operations and Jaclyn Ely as client partner, media. Headed by former Naked Communications and Ikon executive John Halpin, Apparent’s media division has seen 88 per cent growth over the past 12 months across […]
Identity Graphs have emerged as a way to bring customer data together in a centralised place. But when it comes to marketing and discovering new audiences, this technology is about so much more than collating data, explains smrtr’s co-founder and CTO Boris Guennewig. Identity on the internet is a multi-faceted phenomenon. It might exist in […]
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]