Heckler Collaborates For OnePlus Nord’s Gray Ash Global Launch

Heckler Collaborates For OnePlus Nord’s Gray Ash Global Launch
SHARE
THIS



Design and visual effects house Heckler has created the international launch video for global technology brand OnePlus’ newest offering: the OnePlus Nord special edition Gray Ash smartphone.

Heckler beat out competition from production companies in France and China to secure the project after executive producer Steven Marolho brought OnePlus directly to Heckler following his return to Australia after more than ten years working overseas. Creative design director Piotr Stopniak was engaged to direct the film.

Heckler co-founder and executive producer Will Alexander said: “As a result of Covid, the world of VFX suddenly became a lot more connected. This project is a great example of a new collaboration model that is delivering results for a global client during a pandemic. Steve brought the OnePlus client to Heckler and then we secured Piotr as a freelance director. Working closely with the excellent OnePlus creative team in China, together we have created a stylish smartphone ad that has already been viewed more than 2.4 million times.”

The Nord series launched in July 2020 in two colorways inspired by nature: Blue Marble and Black Onyx. The newly launched Gray Ash variant combines a raw industrial vibe with an elegant matte texture.

Heckler used particle simulation to reflect the design and to connect the gray ash colour in an organic way while not dominating or taking away from the product.

Marolho added: “Piotr has excelled communicating the new colour variant while keeping the product front and centre. It was fantastic to work with OnePlus and reconnect with Will and the Heckler team for this launch and I look forward to working with them again.”

The video, which was used to launch the Nord Gray Ash mobile, will run across OnePlus social media channels with the phone available to buy in India, the UK and EU.

Watch the video here.

Credits:
Client: OnePlus
Creative Director: Victoria Jin
Creative Lead: Alexei Golob
Producer: Anna Zhigalova

Post Production: Heckler
Director: Piotr Stopniak
Executive Producers: Steven Marolho & Will Alexander
Agency: Seventy Agency (Stolkholm)
VFX Supervisor: Jamie Watson
Senior VFX Producer: Amy Jarman
Lead Animator: Adrien Girault
VFX Artists: Tim Clapham, Cody Amos, Mark Chataway, Jack Scrase, Allan Kelly
Colourist: Olivier Fontenay
Composer: Declan Harsent

Please login with linkedin to comment

heckler

Latest News

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
  • Media

Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends

Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]

Australian Rules football on grass
  • Uncategorised

AIA Australia Partners With Yet Another AFL Team

AIA Australia has announced that it is now the official life, health and wellbeing partner to the AFL’s St Kilda Football Club. According to the company, the new partnership will provide club members with learnings, tools, and strategies that they can use to lead healthier lifestyles. Members will at the same time receive access to […]

Apple Ads Spark $16M Lawsuit
  • Technology

Apple Ads Spark $16M Lawsuit

Apple has been fined $16 million for misleading ads. Tim Cook pays it with loose change from behind the couch.

by B&T Magazine

B&T Magazine
AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users
  • Technology

AppsVillage Partners With TikTok To Allow SMBs To Advertise To TikTok’s Aussie Users

Small to medium sized businesses will now be able to advertise on TikTok through SaaS solutions provider AppsVillage (ASX:APV). APV will allow SMBs to create and manage campaigns on TikTok in under three minutes using its AI software and advertising management platform JARVIS. The partnership makes the most of TikTok’s self-service advertising offering which launched […]

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation
  • Advertising

DOUBLESTAR CO Turns Technology Stunning With New Brand Livery For Australia’s Own Advanced Navigation

To keep pace with their transformative technology, Advanced Navigation turned to DOUBLESTAR CO for art direction, 3D modelling and design help that would capture the value proposition and offering of Advanced Navigation: AIR, LAND, SEA & SUB-SEA for their upcoming campaign “Accurate positioning in the most demanding conditions”. Advanced Navigation’s Head of Marketing Romain Pare […]

Tom Pitney Promoted To Strategy Director At Junkee Studio
  • Media

Tom Pitney Promoted To Strategy Director At Junkee Studio

Junkee Studio, oOh!media’s creative and social agency division, is capitalising on another successful year by announcing the promotion of Tom Pitney to Strategy Director. Pitney will now drive the direction of Junkee’s in-house creative and strategy team, which produces bespoke content solutions for brands to help them tell and share their stories across their owned […]

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”
  • Media

Cricket Australia Boss Slams Seven For Talking “Our Wonderful Game Down”

Cricket Australia’s (CA) interim CEO Nick Hockley (main photo) has slammed broadcaster Seven for talking “our wonderful game down”. In a blistering attack on its broadcast partner, Cricket Australia lashed Seven for its ongoing legal stoush as it attempted to exit its four-year deal with the sport. As reported on B&T today, Seven West Media […]

by B&T Magazine

B&T Magazine
TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’
  • Campaigns

TAC’s Christmas Campaign Via TABOO Urges Victorians To ‘Spend It Wisely’

Road safety meets a time-honoured Christmas tradition with the launch today of the Transport Accident Commission’s ‘Spend it Wisely’ advent calendar initiative, developed in close partnership with Melbourne-based creative agency TABOO. The digital advent calendar provides 25 days of road safety tips, plus offers and discounts to businesses throughout the holiday season, to help Victorians […]

Fort Wayne, Indiana - Circa April 2017: Pepsi and PepsiCo Vending Machines Awaiting Repair. Pepsi is one of the largest beverage producers in the world IV
  • Marketing

PepsiCo ANZ Appoints New CMO For Snacks & Beverages

PepsiCo Australia and New Zealand has announced the appointment of Vandita Pandey to the newly created role of Chief Marketing Officer for both snacks and beverages. Pandey comes from Frito-Lay (a PepsiCo company) in the United States where she has spent the last 11 years in roles that span across marketing, corporate strategy, insights and […]