Springfree Trampoline has selected Haystac as its new PR agency on record in a six-agency competitive pitch.
Springfree Trampoline head of sales and marketing Danielle West said: “We met with five other agencies as part of the tender process and were impressed by the level of strategy, creativity and insight Haystac provided.
“They clearly have a deep understanding of media, influencers and social, and showed how they can align their knowledge with our mission. This has given us the confidence they will help us take our brand to the next level”.
Haystac Melbourne general manager Nicole Hamilton added: “We’re thrilled to partner with the team at Springfree Trampoline. Trampolines have been hugely popular for families during lockdown, and with Springfree’s unwavering focus on safety, quality and durability, it has been a popular brand for parents.
“Springfree’s focus for the future excited us immensely and allows us the opportunity to produce a variety of fun and creative content. For a new brand to trust the Haystac team at such an uncertain time is testament to the value we provide to our existing partners.”
Haystac Managing Director Simone Pipkorn said: “Springree Trampoline is an exciting brand, and we are delighted they are partnering with the Haystac portfolio.”
Springfree Trampoline joins Haystac’s strong portfolio of brands including Officeworks, Bunnings, BP, Warner Bros Consumer Products, Melbourne City Mission, Nando’s, DoorDash and Mattel.
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