Springfree Trampoline has selected Haystac as its new PR agency on record in a six-agency competitive pitch.
Springfree Trampoline head of sales and marketing Danielle West said: “We met with five other agencies as part of the tender process and were impressed by the level of strategy, creativity and insight Haystac provided.
“They clearly have a deep understanding of media, influencers and social, and showed how they can align their knowledge with our mission. This has given us the confidence they will help us take our brand to the next level”.
Haystac Melbourne general manager Nicole Hamilton added: “We’re thrilled to partner with the team at Springfree Trampoline. Trampolines have been hugely popular for families during lockdown, and with Springfree’s unwavering focus on safety, quality and durability, it has been a popular brand for parents.
“Springfree’s focus for the future excited us immensely and allows us the opportunity to produce a variety of fun and creative content. For a new brand to trust the Haystac team at such an uncertain time is testament to the value we provide to our existing partners.”
Haystac Managing Director Simone Pipkorn said: “Springree Trampoline is an exciting brand, and we are delighted they are partnering with the Haystac portfolio.”
Springfree Trampoline joins Haystac’s strong portfolio of brands including Officeworks, Bunnings, BP, Warner Bros Consumer Products, Melbourne City Mission, Nando’s, DoorDash and Mattel.
Please login with linkedin to commenthaystac
Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]
Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]
Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]
ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]
As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]