Miami Ad School Sydney has announced that Harshita Chandirami (second from left in lead image) has won the Top Dog award for her outstanding performance in the school’s 2022 Creative Strategy Planning boot camp.
Chandiramani, who currently works as a Senior Account Executive at a B2B agency said: ‘’I never imagined that I would find what I had been seeking through this boot camp – something that energizes me and the realisation that if you do what you love with an eagerness to learn, the results are magic. Each of the themed sessions allowed us to explore what we enjoyed.
Despite the challenges of working full-time and meeting tight deadlines, the opportunity to learn from some of the brightest minds and to work on briefs that have a real impact was truly transformative. What made it possible was all my peers constantly pushing each other to be the best. We are only at the beginning of this journey, so congratulations to everyone.’’
Dave Di Veroli, Chief Strategy Officer at Akcelo who co-taught ‘The Pitch’ class and ‘Brand Experience’ added: “The industry needs the next generation of marketers and agency leaders to be equipped with the skills to take on the brand challenges of tomorrow and this Bootcamp really will accelerate the students capabilities”.
The 2022 boot camps graduates are (from left): Laura Salamito, strategist at Akcelo, Harshita Chandiramani, senior Account executive at B2B Agency, Ruth Romero Sanchez, event manager at Dingoes Australia, Jane Quach, advertising manager at Media Merchants, Annelise Moul, account manager, media monks
Miami Ad School’s 12-week boot camps are designed to train its participants in strategy as well as creative skills to meet the industry’ increasing demand for hybrid roles. The classes are taught by senior strategists and creatives from Sydney’s leading agencies.
The Creative Strategy Boot Camp was in partnership between Brand experience and innovation company Akcelo with the Miami Ad School. It consists of four courses that are synchronized to assist students in building a professional planner’s portfolio with live briefs:
- Toolbox, which focuses on strategic and creative tools;
- Brand Experience, where students learn to inject ideas into different digital and physical spaces;
- The Pitch which replicates an agency pitch where teams create campaigns based on live briefs and present them to the clients in a competitive setting;
- Creative Strategy Workshops, which provides hands-on immersive training across all current strategy issues from Research, Insights, Creative Briefs and Media to Effectiveness and New Business.
The boot camp concludes over the next two weeks when students present their portfolio to decision makers of Sydney’s leading advertising agencies.
The instructors of the 2022 Creative Strategy Planning boot camp are:
Dave Di Veroli, Chief Strategy Officer, Akcelo
Louise McQuat, Creative Director, Akcelo
Cam Cage, Experience Director, Akcelo
Kenneth Parris III, Freelance Creative at Akcelo
Jenny Mak, Creative Partner, DDB
Heather Sheen, Planning Partner, DDB
Matt Springate, Chief Strategy Officer, TBWA
Gavin McLeod, Chief Creative Officer, CHEP Network
Nic Jacobs, Head of Strategy, M&C Saatchi
Elaine Li, Creative Director, Howatson & Company
Charlotte Marshall, Planning Director, The Monkeys
Ryan O’Connell, Chief Strategy Officer, Ogilvy
Sophie Langton, Head of Connection Strategy, The Spark Foundry
Emelie Lundberg, Head of Social, The Works
Tim Collier, Partner, Head of Strategy & Integrated Planning, Connecting Plots
Tim Rasbash, Managing Director & Founder, Yellow Agency
Dom McCarthy, Director, Fiftyfive5
Stuart Malcolm, Director, Crowd DNA APAC
Julia Vargiu, Founder & Director, New Business Methodologies
Darren Woolley, Founder & Global CEO, Trinity P3.
The next round of boot camps starts on 6 February 2023. Tuition is $4,950 each.
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