Hang On One Darn Second – It Really Is A Talent Shortage After All!

Hang On One Darn Second – It Really Is A Talent Shortage After All!
SHARE
THIS



There may well be a money shortage plaguing agency land in Australia, but there is just a much a good-old fashioned talent shortage, especially when it comes to UX designers, on mobile service provider Amaysim’s head of marketing has told a skills shortage workshop organised in partnership by ADMA and B&T.

Andrew Balint said that while he acknowledged the price of some skill sets were at unsustainable levels, it was really as much a case that the right people just weren’t able to be found in some instances.

0694f1f

“So from a digital perspective I think some of the shortages we see are in the area of user experience, so UX designers. And what we’re seeing is … banks are mopping up all of the UX designers at the moment. It took us six months to recruit someone. We ended up recruiting someone from overseas. We had no other options,” he said.

Balint also said his organisation struggled to find people with digital design skills as well, we see it sometimes at a junior level of digital marketing and there’s often no skill so we look at how we can on-board people within our own organisation.

Balint also questioned what would happen in the future with a lack of appropriately qualified people coming through university.

“If you’re in search marketing for 18 months, within 18 months you’re probably useless unless you’ve been trained-up. So one of the impacts on us is a robust training and development program, which is a dollar impact as well, so that’s something that we’re very conscious of,” he said.

Just making sure that everyone is trained up properly was simply a function of the pace with which marketing was evolving, added Balint. “Because digital marketers will become, not useless, but within 18 months they’ll become certainly less useful to the business over that period of time. So, that’s something that’s really important.”

In good news for what has been a struggling sector ever since LinkedIn turned everyone into a head hunter, Balint also said that recruitment was becoming an important factor again.

“It does take a long time to recruit these people and we’re looking at different sources. We try and do as much as we can direct, and we’ve got a referral program as one of the potential solutions internally, a very strong one, to try and drive talent to us.”

And also in good news for agency land, Balint said that he relied heavily on agencies to fill the talent void within his organisation. “We’re relying on agencies. We have over eight agencies that we use. For a small company that is quite a lot.”

However, Balint did warn that the skills gap was evident in the agency world as well. “We see people moving back overseas as overseas employment salaries improve, the exchange rate is deteriorating. So things are sort of starting to shift back in the favour of London and New York calling all of a sudden where as they weren’t prior.

“Some media agencies are rumoured to have up to a 50 per cent skill shortage at the moment,” he said.

Please login with linkedin to comment

Advertising Standards Bureau Bob Garfield gallipoli whaling WHO

Latest News

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
  • Advertising
  • Marketing
  • Media

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity

Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]

Aimee Buchanan Lands GroupM CEO Job
  • Media

Aimee Buchanan Lands GroupM CEO Job

Aimee Buchanan quits OMD to take up GroupM CEO role. Leaving gift ideas include mounted moose head & ALDI traffic cones.

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]