Independent media agency Half Dome has appointed Paul Wilkinson as head of commercial to fast-track growth ambitions.
In the newly created role, Wilkinson (Right, pictured above) will be responsible for elevating Half Dome’s offline investment function and overseeing all commercial client outcomes.
He will report to Half Dome managing partner and general manager, Tom Frazer (Centre, pictured above).
Wilkinson comes to Half Dome with almost 20 years of experience in the media industry experience.
Prior to his new appointment, he was head of investment at Spark Foundry.
He has also served as head of investment at The Media Store and before then Amplifi ANZ.
Wilkinson was also an Advisory Board member at SMI.
Frazer said, “His (Wilkinson) reputation in market to build and create value in previous senior investment roles across Dentsu, Spark and TMS will no doubt fast track our commercial approach in years to come.”
Wilkinson added, “When an opportunity came for me to join founders Tom, Joe (Frazer), Will (Harms) and the team, I could not have been more excited.”
“It’s our combined skillsets of digital expertise and offline experience that I believe places Half Dome in a winning position for 2022 and beyond.”
Wilkinson’s appointment is effective immediately.
