Grill’d Introduces Healthy Fried Chicken Burger And Publicy Releases ‘No Secrets’ Recipe
Grill’d has launched four new Healthy Fried Chicken (HFC) Burgers onto their menu and revealed the recipe to the HFC Classic Burger to the public to prove there are no secrets or hidden nasties when it comes to the ingredients used.
The recipe can be found on the Grill’d website, Instagram and Facebook.
Just like the rest of the Grill’d menu, the HFC Burger range is 100 per cent natural with no artificial colours, flavours or preservatives, cooked in Australian Extra Virgin Olive Oil, and uses gluten free HFC made with just RSPCA Approved chicken breast, free from hormones and chemicals.
The whole burger can be gluten free if ordered on a low carb or gluten free bun.
Grill’d entered the fried chicken game last year with the launch of HFC Bites to shake things up and provide an innovative, healthier and natural take on much-loved, fried chicken nuggets.
HFC has been one of the most successful product launches in Grill’d history and the product franchise now accounts for 15 per cent of Grill’d’s daily sales, proving that customers are increasingly opting for the healthier alternative. The natural progression was to create a range of HFC Burgers that would respond to the huge customer demand.
- HFC Classic: Healthy Fried Chicken with dill pickles, cos lettuce and egg mayo
- HFC BLAT: Healthy Fried Chicken with crispy bacon, avocado, cos lettuce, tomato and herbed mayo
- HFC Smokey: Healthy Fried Chicken with dill pickles, slaw, Spanish onion and chipotle mayo
- HFC Hot: Healthy Fried Chicken with Grill’d Hawthorn hot sauce, jalapenos, slaw, shredded carrot, Spanish onion and egg mayo
When it comes to its Healthy Fried Chicken (HFC) and burgers, Grill’d doesn’t believe in secrets – herbs, spices or otherwise, and has always given customers full access to the ingredients breakdown in their burgers.
With nothing to hide, and strictly no MSG, Grill’d has now made the recipe to its HFC Classic Burger publicly available so that customers can see for themselves that the HFC burgers are the real deal and only contain the freshest, natural Australian ingredients.
Simon Crowe, Grill’d Founder, said, “some recipes are kept secret for a reason, but not ours. We took the path less travelled and did things the right way. We could have taken short cuts and fried our chicken in Canola oil like the Colonel, but instead we choose to use Australian Extra Virgin Olive Oil which is packed with nutrients and natural antioxidants.”
“It’d be easier to use reconstituted chicken but we prefer to use 100 per cent Natural RSPCA Approved Chicken Breast. The easy way to make our chicken taste better would be to use MSG, like KFC’s Secret Recipe, but instead we use nothing but delicious, natural ingredients that our guests can feel good about.”
HFC Burgers are superior in quality and significantly lower in kilojoules per 100g than other fried chicken burger options from fast food giants. HFC is also high in protein, high in fibre, low in saturated and trans fats, an excellent source of Vitamin E, and provides at least seven essential vitamins and minerals.
Grill’d adhere to the Australia New Zealand Food Standards Code when developing health and nutrition content claims, including comparative claims. According to independent lab tests by Food & Nutrition Australia and publicly available nutritional information, per 100g; HFC Classic contains 36 per cent less sugar than McDonald’s McChicken Burger, HFC Classic contains 67 per cent less sugar than KFC Original Recipe Burger, HFC Hot contains 57 per cent less sugar and 25 per cent less carbohydrates than KFC Zinger Burger, and HFC BLAT contains 48 per cent less sugar and 26 per cent less saturated fat than a McDonald’s Crispy Chicken Deluxe.
The HFC burger range is available in all restaurants and channels nationwide.
Please login with linkedin to comment
Grill'dLatest News
Revium Snags Peter Bauld From Deloitte Digital
Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]
EMG/Gravity Media Names New Managing Director
The makers of Australia's Got Talent has been a magnet for senior hires in recent times.
Opinion: Shark Tank’s Sabri Suby Slams Politicians Jumping On TikTok Ban Bandwagon
Are politicians actually scaremongering about TikTok or just fed up of you doom-scrolling in the work bogs?
TV Ratings: “Ivana Was Robbed” – Final Three Contestants Revealed On Australian Idol
B&T's unsure if these Idol contestants look extra young or whether we are as old as we feel.
Veridooh Snatches Prashand Menon From ScentreGroup
Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]
Creative Content Studio OK COOL Answers APAC’s Call, Opening In Melbourne
Life set to get extra confusing for new agency staffers mistaking OK COOL for a pass-ag housemate text message.
Harry’s Cafe de Wheels & Hipages Launch New Pie To Fuel Tradies While On The Tools
The pies should apparently be better for tradies' health, apparently but won't be better for on-site ribbing.
Women Leading Tech’s Woman Of The Year Megan Dalla-Camina: What’s The True Cost Of Cutting DEI Spending?
Cutting DE&I spending might seem easy but you might change your mind when faced with Dalla-Camina's ire.
Thrive Introduces A Batch Of New Senior Leadership Roles
You could say that Thrive is set to thrive with these new hires. But that would be too obvious.
It’s Coming Home! Sponsors Make Subbuteo World Cup Finals Free
No idea what Subbuteo is? You clearly had a more exciting childhood than our editorial team.
Media Bigwigs Bet On Predictive Intelligence Platform Prophet In $5M Seed Funding
Prophet, profit, geddit? Must be laugh-a-minute in this startup's office.
CommsDeclare Brands Shell Energy An “Olympic Gaslighter” & Urges Agencies Not To Pitch For Creative Account
And we thought the gaslight Olympics took place in the Coogee Bay Hotel smoking area!
AFL Wins Battle With Warner Bros. As New AFL Team Is Revealed
There hasn't been this much wrangling over a cartoon animal since, well, ever!
BBC Podcasts Go Global With Amazon Music
Ironically, BBC podcasts unlikely to be available in the Amazon given the lack of signal.
Johnson & Johnson’s Former Consumer Healthcare Arm Reviews Creative
J&J inspired by Scottish term for knowledge 'ken' in its rebrand; nothing says 'wise' like a shot of Listerine.
Kat & Co Transforms Into THE WORLD OF Experiential Agency
After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]
Adobe Brings Firefly Generative AI Into Substance 3D Workflows
Still unclear of what generative AI actually is? Steer clear of this story.
Clemenger BBDO Introduces Saucy Campaign With Declan Cleary & Lee Kum Kee
When we heard this was a saucy campaign, we thought it be the barbecue and ketchup showdown we'd been waiting for.
Gawk Acquires 40 Billboard Locations From Transad
Gawk makes it move out of VIC into NSW with acquisition. Has promised to stop going on about Melbourne nightlife.
All About Attribution: Commission Factory Releases New eBook
Ever wanted to dive deep into channel attribution? Consider this the perfect springboard.
SMG Studio Launches Risk: Global Domination X Dune Part Two
Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]
RMIT Study Reveals That 73% Of Employees Don’t Believe Gen AI Is Relevant
Noticing staff switching off when you tell them about gen AI? Understand why here.
Australian Eggs Launches Egg-citing New Campaign Via Connecting Plots
How do you like your eggs in the morning? We usually skip them and go straight for the darts and whisky.
Future Lions 2024 Invites Young People To Be Heard With Spotify
Future Lions, of course, is the AKQA-backed student initiative at Cannes Lions, not a feeder for the rugby team.
QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]
Legend John McEnroe Joins Pepperstone’s Team Of Global Tennis Ambassadors
Despite the deal, McEnroe remains confused about difference between above- and below-the-line marketing.
LinkedIn Launches New Thought Leader Ads For Companies To Promote Member Posts
Though LinkedIn couldn't get any more insufferable? You thought wrong.
Latrell Mitchell Smacked On Wrist After Dropping Multiple F-Bombs In Post-Match Triple M Interview
Andrew Abdo has confirmed he is not angry... just disappointed.
TV Ratings: “When You Do Love Yourself, You’re Amazing” – Is This MAFS Most Heart-breaking Split?
Hold the press. MAFS groom and bride actually shown to be nice people.
Opinion: The Only Drag Marketers Should Be Worried About
Thought Transactional Drag was a lifeless club night in Newtown? Read this and you'll think again.
AWARD School Welcomes Class Of 2024
It's best to think of AWARD School like Survivor but with pitch decks instead of swimwear.
Interest In Motorsports Reaches New Heights As Formula 1 Grand Prix Revenue Expected To Surpass $100 Million
Need to get a dull sports client some quick results? Rustle up a Netflix series and watch the dollars roll in.
Chair Rob Murray To Depart As SCA Considers ARN’s Latest Takeover Bid
Struggling to make heads or tails of the SCA & ARN saga? Add this to your woes.
Adland Legend John Singleton Separates From Seventh Wife
Singo calls it quits with seventh wife as his race with Rupert Murdoch to become the most-married man continues.
ACCC Eyes Search Competition, Citing ‘Decreasing’ Quality & Rise In Generative AI
The only decline in search quality we notice is when B&T doesn't appear at the top of Google.
“Imagine A Career Above The Clouds”: Royal Australian Air Force Launches New Campaign Via VML
Don't worry about the forthcoming war with China - at least you'll get a bird's-eye view of the apocalypse.