Greenpeace isn’t letting up in its campaign against Shell with the environmental activist group mocking Shell’s ad by placing its own counter-ad in three UK newspapers.
One ad for Shell’s ‘Let’s Go’ campaign features a young girl reading in bet by a light. The message reads ‘Let’s keep the lights on when she’s your age’, following on with info about Shell’s work.
Mocking the campaign, the Greenpeace ad, which was crowd funded by 2,300 supporters according to Greenpeace’s UK blog, takes the same image, but changes the text to read ‘Shell’s Arctic drilling plans are the stuff of nightmares’.
Sara Ayech, Arctic campaigner at Greenpeace, said in a statement: “We were inundated with calls from our supporters who were appalled by the hypocrisy in Shell’s latest ads. Shell just got dumped by LEGO for threatening to drill in the Arctic, but it’s back using kids once more to try to clean up its public image.
“Far from safeguarding kids’ future, its Arctic drilling plans risk polluting a pristine region and exacerbating climate change. And now Shell is even including polar bears in its adverts, despite the fact drilling for oil in the Arctic would threaten this unique species.”
The campaign also saw activists scale a building in London to place a similar banner directly in front of Shell’s office.
Ayech added: “Shell is planning to go back to the Arctic as early as next summer if regulators let it, so this isn’t harmless PR. If Shell can trick people into thinking it’s a caring company acting in the best interests of our planet, then it’s less likely to face challenges to its Arctic oil grab. That’s why we have to challenge Shell wherever, and whenever, they spin their lies. And why so many thousands of our supporters were compelled to chip in for this counter-ad campaign, to get their voices heard.”
“It’s a bad day for Shell! If you opened the Metro, Independent or Telegraph newspaper this morning, you’re one of two million people who saw our counter-ad against the Arctic oil drillers,” wrote Greenpeace’s Danielle Boobyer.
“With this ad, we’ve delivered another blow to Shell’s dodgy PR. Our counter-ad shows millions of people what Shell’s Arctic drilling plans really are – the stuff of nightmares.”
Greenpeace has been on a roll recently with a three month long campaign in July this year that saw Lego decide to ends its partnership with Shell.
In October, the CEO of Lego said: “We want to clarify that as things currently stand we will not renew the co-promotion contract with Shell when the present contract ends.
Lego men drowning in oil and the disappearing of the arctic were two of the videos released as part of the campaign to put pressure on the toy company.
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]