A Greater Representation Of People With Disability Is Needed In Media

A Greater Representation Of People With Disability Is Needed In Media
SHARE
THIS



A true representation of the 4.4 million Australians with disability is urgently required in the media, arts and wider community, according to new research released today by profit-for-purpose company, Mable.

Coinciding with International Day of People with Disability, the Mable research highlights the disparity between people with disability in Australia and how they are represented in media, with a huge 98% calling for greater representation of people with disability in media.

Inclusivity in sport is deemed to be the best reflected area in the media, with almost a quarter (24.75%) of those surveyed saying they felt people with disability were represented ‘well’ or ‘very well’ in the competitive arena.

However, areas of growth where ratings were ‘poor’ or ‘very poor’ for representation of people with disability include:

  • Business: 79.2%
  • Music: 77.22%
  • Movies or Film: 73.26%
  • News and Media: 71.28%

“The survey results are disappointing to see, but sadly they’re also unsurprising,” says CEO and co-founder of Mable, Peter Scutt.

“People with disability are their own individual – with their own likes, dislikes and passions. At Mable, we feel strongly that communities like media, arts, music and sport should represent the people who live in them. Since 2014, Mable has provided millions of hours of support to help people with a disability to connect with their passions and their communities.

“We’re passionate about driving awareness of the representation problem in Australia and fight for inclusivity for people with disability.”

It’s time to talk

According to those surveyed, 87% of people with disability wish those living without a disability knew how to better interact with them.

“We understand that while perhaps not everyone has experience interacting with someone who has a disability, simply being mindful of language can make a huge difference,” says Scutt.

“Using specific words and terminology can create a sense of empowerment, pride, identity and purpose. And once that conversation is struck, wider representation of people with disability in the community can be achieved.”

To help encourage positive conversations about disability in media and the community, Mable has developed an Inclusive Language Guide, available online.

 

Please login with linkedin to comment

Disability

Latest News

B&T’s Tokyo Olympics Recap: Tributes, Singing & Tweets
  • Media

B&T’s Tokyo Olympics Recap: Tributes, Singing & Tweets

The Olympics seems to have arrived at the perfect time for Australians. It has filled the news with feel-good stories and managed to give Aussies something to talk about besides COVID-19, and there is a lot to talk about! BBC reporter Clare Balding was interviewing two UK swimmers, Tom Dean and Matthew Richards. When she […]

Radio Ratings Set To Be Delayed A Week Due To Lockdowns
  • Media

Radio Ratings Set To Be Delayed A Week Due To Lockdowns

The release of the fifth metropolitan radio survey of the year will be delayed by one week to August 31 as a result of stricter lockdown restrictions announced by the NSW Government this week. Industry body Commercial Radio Australia (CRA) said ratings provider GfK had requested additional time to process the data. This comes as […]

Understanding The New TV Viewer
  • Opinion
  • Technology

Understanding The New TV Viewer

Samsung Ads Australia GM, Alex Spurzem, explains how viewership behaviours are shifting, and the opportunities for brands that Connected TV can offer The TV viewer is changing. Over the past year we have seen a huge acceleration in the rate of streaming adoption both globally and in Australia. OTT media – that is, TV-style content […]

Opinion

by B&T Magazine

B&T Magazine
opr To Become Ogilvy PR Again In Latest Re-Brand
  • Marketing

opr To Become Ogilvy PR Again In Latest Re-Brand

Today opr will re-adopt its previous name, Ogilvy PR, in line with Ogilvy’s global strategy and the recent launch of the Ogilvy Network in Australia & New Zealand. The Ogilvy Network brings together all of its capabilities — advertising, experience, PR, growth and innovation, and health — under one brand. Richard Brett, CEO of Ogilvy […]

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity
  • Advertising
  • Marketing
  • Media

“We’re In Big-Bang Readiness”: Flight Centre To Ramp Up Media Buying Activity

Flight Centre Travel Group is anticipating some of its biggest years of growth as Australia’s vaccination rollout gains momentum, travel restrictions ease and international borders start re-opening. With travel industry leaders forecasting unprecedented demand for both domestic and international travel as the world moves into a phase of post-COVID management, Flight Centre Australia general manager […]

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]

Aimee Buchanan Lands GroupM CEO Job
  • Media

Aimee Buchanan Lands GroupM CEO Job

Aimee Buchanan quits OMD to take up GroupM CEO role. Leaving gift ideas include mounted moose head & ALDI traffic cones.

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’
  • Marketing

Retired Marketing Man Andrew Piccoli Speaks About His Children’s Book ‘Dexter The Dahu’

Andrew Piccoli spent his career overseeing some of Australia’s most memorable ad campaigns. Now, he has turned his attention to a particular area of passion: children’s literature. Now retired, Piccoli spent the COVID-19 lockdown writing the story of Dexter the Dahu for children aged between five and nine. He has donated a copy of the charming […]