In two days it will be the day Marty McFly goes into the future in the second Back to the Future movie, October 21 2015.
So to celebrate, media outlet Junkee took a trip back to the past to see what envisions the director Steven Spielberg had imagined in 2015, and what the reality of that actually is.
While the automatic dog walking and expandable pizzas are yet to make and appearance, Tim Duggan, publisher and co-founder of Junkee Media, said it’s amazing how much the movie actually got right in terms of our sentiment to big brands.
“They might have gotten a lot of flak for all the product placement when it it’s came out, but the got that part right with brands now playing such a bigger role in people’s lives,” he told B&T.
Junkee enlisted the help of N2N staffer Jack Dennis to play Marty McFly, who gets doused with water, falls off his stationary hoverboard and has to share the tiny pizza.
Check out the video below.
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This video is exclusive to Facebook, as Duggan explained that’s where most of its audience – millennials – is. “Fish where the fish are,” he quips.
The increasing ease of creating video content now means Junkee is investing in a lot more videos, and placing them on different platforms for different reasons, Facebook for share-ability and YouTube for a longer shelf-life.
HuffPost also got in on the action last Thursday with a spoof about the movie vs reality.
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While not all projections come true from the film franchise, automotive brand Lexus has attempted to create a hoverboard, releasing footage of its apparent creation a few months ago.
Similarly, Nike has, for a while now, been looking into developing the self-tying laces. It’s confirmed the attempt, so we just have to wait to see if the shoe company releases the shoes this year.
In further Back to the Future celebration, Toyota brought back together Michael J. Fox and Christopher Lloyd (who played Marty McFly and Doc Brown respectively) for one of its ad campaigns. The full five-minute clip is expected to launch October 21.
https://www.youtube.com/watch?v=eVebChGtLlY
Lead image via The Guardian, Photograph: Snap Stills/Rex
