Google’s Sneaky Update And Even Sneakier Update Again

Google’s Sneaky Update And Even Sneakier Update Again

By now, most businesses will be coming to terms with Google’s much heralded algorithm update that will see non mobile-friendly websites penalised in rankings, writes Cade Witnish from Loud&CLear. However, as per usual, it snuck in a few other changes at the same time. In this case, it has made multiple changes to the way Google Maps search results appear.

The change appears to be associated with Google’s acquisition of restaurant, bar, hotel and accommodation rating service Zagat. Although Zagat isn’t used much in Australia, it’s a common feature of search results for restaurant and accommodation terms in Europe and America. Despite Zagat’s lack of presence in Australia, Google’s recent change does affect Australian pub and restaurant listings.

As an example, we can compare post Google algorithm change search results for ‘Pubs Melbourne’ and ‘Physiotherapist Melbourne’. Results for ‘Pubs Melbourne’ show that exact street addresses are removed, there is no use of the A,B,C map location thumbnail previously used, nor is there a visible website address.

However, a search of ‘Physiotherapist Melbourne’ shows the A,B,C map thumbnail is still used, the whole street address for each physiotherapist is shown, as is their website. Both still use the star rating system and a link to reviews.

We predict Google will move into further changes that will boost their affiliate-type revenue, collecting a portion from restaurant or hotel bookings. They already have these types of partnerships with several travel and flight booking websites.

There is little that Australian pubs and restaurants can do to defend against changes to Google’s business model. However, one way businesses of all sizes can remain competitive is to make their websites more mobile friendly.

Searches made using Google on a mobile will now rank websites with mobile friendly pages higher than those with just a desktop suitable website. Google’s reasoning is that more people are using mobile devices to access the internet, so its algorithms have adapted to these changing usage patterns.

Even large companies such as Coca-Cola Amatil and Domino’s Pizza have been caught with this change. These brands, as well as 66 per cent of Australia’s websites will rank lower in Google search results as they don’t have mobile specific websites.

So, in short: Mobile is now a must. Businesses need to ensure they stay relevant to how consumers search the internet and that their websites appear appropriately on the device they are using. Failure to do so will see brands of all sizes penalised.

Please login with linkedin to comment

Luna Park PRIA

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]


by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]