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Reading: GMHBA Health Insurance New “Peoples Champion” Campaign
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B&T > Advertising > GMHBA Health Insurance New “Peoples Champion” Campaign
Advertising

GMHBA Health Insurance New “Peoples Champion” Campaign

Staff Writers
Published on: 26th June 2015 at 10:29 AM
Staff Writers
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GMHBA Health Insurance continues its push into Metro markets, with the new ‘Peoples Champion’ campaign that builds on its successful ‘We’re for people not for profit’ theme.

This new campaign segments specific retail offers matched to targeted life stages. Six separate TVC’s were produced to bring the new strategy to life.

Fronted by the former AFL Champion Cameron Ling, the campaign has demonstrated real empathy with consumers.

Matt Vagg, executive marketing director GMHBA said: “This unique approach allowed GMHBA communications to stay fresh and attractive, enabling us to further increase membership and sales.”

Ant Shannon executive creative director said: “When you are aiming to make new connections, a brands authenticity is critical. We’re happy to be part of a successful campaign in such a highly competitive market.”

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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