GMHBA Health Insurance continues its push into Metro markets, with the new ‘Peoples Champion’ campaign that builds on its successful ‘We’re for people not for profit’ theme.

This new campaign segments specific retail offers matched to targeted life stages. Six separate TVC’s were produced to bring the new strategy to life.

Fronted by the former AFL Champion Cameron Ling, the campaign has demonstrated real empathy with consumers.

Matt Vagg, executive marketing director GMHBA said: “This unique approach allowed GMHBA communications to stay fresh and attractive, enabling us to further increase membership and sales.”

Ant Shannon executive creative director said: “When you are aiming to make new connections, a brands authenticity is critical. We’re happy to be part of a successful campaign in such a highly competitive market.”