B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • AFL
  • WPP
  • B&T Women in Media
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Pinterest
  • State of Origin
  • imaa
  • ARN
  • Meta
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Global Chairman of Ogilvy PR on connecting neuroscience, behavioural science and narrative theory
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Global Chairman of Ogilvy PR on connecting neuroscience, behavioural science and narrative theory
Marketing

Global Chairman of Ogilvy PR on connecting neuroscience, behavioural science and narrative theory

blake.mason28
Published on: 2nd September 2016 at 3:09 PM
blake.mason28
Share
2 Min Read
SHARE

The Public Relations Institute of Australia (PRIA) announced Christopher Graves, Global Chairman of Ogilvy Public Relations (pictured) is bringing his  ‘roller coaster ride of a session’ – Brain, Behaviour, Story – to Australia.

He will reveal how three historic accidents can teach us to become master storytellers at the PRIA National Conference ‘Communication Innovation’ in Sydney in November.

An award-winning top news executive for two decades, Graves leverages the curiosity inherited from his former career to communicate a completely new view of changing minds and effective persuasion.

Graves was recently honoured with a Rockefeller Foundation Bellagio Residency for his work in connecting neuroscience, behavioural science and narrative theory for more effective storytelling.

The PRIA conference brings together over 20 PR and Communication leaders, including Social Commentator, writer and lecturer Jane Caro; Director of Digital Network at the ABC, Angela Clark;  CEO of the Climate Council, Amanda McKenzie – who will present on a range of topics from science communication to diversity in PR.

The conference is also a platform for learning about successful projects including Allison Lee, Director of Media and PR ant Destination NSW on how Vivid Sydney’s communications program translated into NSW visitation.

The two day conference (14-15 November) also combines the Golden Target Awards; celebrating the best of the best in PR and Communication.

Visit www.pria.com.au for more information and to register.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Corality Financial Group
Share

Latest News

Parliament House, Canberra
Federal Government Reviews Creative Agency Roster, Replaces Panel With ‘More Secure’ Village Model
02/07/2025
Resolution Digital Reshapes Leadership Team
02/07/2025
Aon Kicks Off Major Global Creative & Media Shake-Up
02/07/2025
AI Adoption Is Surging In Australia But Does It Risk ‘Dehumanising’ Us?
02/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?