VICE, renowned for its distinct documentary reporting style and popularity among young people, brings its unique footage to Getty Images’ nearly one million customers in almost 200 countries, significantly expanding its global reach.
The Vice Media Collection launches with video clips from VICE’s archival footage, with clips from VICE’s owned and operated digital channels continuing to be added to Getty Images’ comprehensive video library of over five million assets.
Getty Images customers will have access to clips from stories such as Broadly, VICE’s women’s interest channel, documentary short spotlighting the living Kumari goddesses of Nepal, and Motherboard, VICE’s channel exploring the intersection of culture and technology, in-depth coverage of biohacking, as well as content from other VICE digital channels, with many more clips to come as content from VICE’s editorial line up continues to be added.
“At Getty Images, we’ve seen a significant demand from both media and brands for authentic, real-world visual content that has only grown over the last few years,” said Peter Orlowsky, VP of Business Development at Getty Images.
“As the leading editorial voice for today’s millennial audience, VICE Media are experts at creating dynamic content through a lens of authenticity that will enrich Getty Images’ extensive video offering, and enable our customers to connect with a broad global audience in new ways.”
“This partnership will expand our global presence, bringing clips of our award-winning content covering culture, food, fashion, music, sports, tech and more, to Getty’s nearly one million customers all across the world,” said VICE Head of Content Ciel Hunter.
“The clips we are providing will allow Getty customers to connect with a young audience, utilizing our unique footage that resonates strongly with viewers.”