Getty Images Appointed Photographic Agency For The International Olympic Committee

<> on May 20, 2015 in Rio de Janeiro, Brazil.
SHARE
THIS



Getty Images, and the International Olympic Committee (IOC) today announced a new long-term agreement, with Getty Images serving exclusively as the official photographic agency of the IOC and as the official imagery supplier to the IOC.

“Getty and the IOC have worked together for over 25 years and we are honoured to be expanding our long established relationship to fit the evolving needs of the Olympic Movements and its key stakeholders,” said Ken Mainardis, vice president, sports imagery and services, Getty Images.

“Social media and the proliferation of channels through which people consume content have made a huge impact on the way we watch and experience the Olympic Games. Powerful imagery that tells a story has never been more important.

“It drives engagement and singlehandedly inspires and evokes emotion. We are delighted with this opportunity to provide riveting content that will inspire and engage sports fans all over the globe.”

Timo Lumme, managing director of IOC television and marketing services, said, “We are pleased to be able to continue our long-term agreement with Getty as the official photographic agency through to 2020.

“As a leader in the photographic industry, Getty has demonstrated its ability to capture the magic of the Olympic Games and the inspirational achievements of the Olympic athletes for many years. Through Getty’s global distribution platforms it is able to meet not only the Olympic Movement’s needs, but also support media organisations around the world with fantastic Olympic imagery.”

The extension of this long-standing relationship underlines Getty Images’ commitment to the IOC and to the Olympic Movement, including Worldwide TOP Partners, National Olympic Committees and athletes. The agreement includes rights to use Getty Images’ world-class imagery and services on the soon to be launched Olympic Channel.

“We anticipate Rio 2016 will be the most visual Olympic Games yet as we bring our photographic excellence to capture the beauty of Rio and the intensity and excitement of this world-class sporting event,” added Mainardis.

“Our photographers’ original perspective on sports, gained through years of specialist sports photography experience, will ensure Getty Images captures the best and most unique Olympic moments as they happen.”

For the upcoming Rio de Janeiro 2016 Games, Getty Images will deploy a team of over 120 people including an elite roster of award-winning specialist sports photographers.  Getty Images photographers will shoot over 1.5 million images in Rio, of which over 85,000 will be distributed worldwide.

In addition to a gigapixel specialist shooting key venues and moments as 360° panoramas, all Getty Images photographers will be armed with 360 cameras, transporting viewers into the heart of the Olympic action. Overhead and underwater robotic cameras will capture coverage daily at ten athletics, gymnastics and aquatics venues.

In Rio, Getty Images will be leveraging approximately 62 miles (100 km) of state-of-the-art fiber optic cable onsite that will link the photographers from within all 32 venues back to Getty Images editors based in the Main Olympic Press Center. This enables a picture to be transferred from the field of play to the dedicated site www.gettyimages.com/olympics in as little as 120 seconds.

Please login with linkedin to comment

Bloomingdale's Holt image internatoinal olympic committee ioc olympic games The Newspaper Works

Latest News

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]