Freeview Recognised At International HbbTV Awards

Freeview Recognised At International HbbTV Awards
SHARE
THIS



Freeview Australia has been awarded Best Marketing or Promotion of an HbbTV Based Service at the inaugural HbbTV Awards, announced last week in Rome.

Run by the HbbTV Association, the global awards attracted 71 entries from 17 countries and recognise the best adoption of HbbTV (hybrid broadcast broadband TV), technical excellence and commercial advantage.

Freeview took out the honour for the two latest spots in the ‘Keeping up with the Freemans’ campaign – ‘The Grey Button’ and ‘Man Flu’ – which the judges deemed innovative and funny in promoting the Freeview Plus service.

Freeview CEO Liz Ross said: “We are very proud of our ‘Keeping up with the Freeman’s’ campaign and to be recognised on a global stage is a true honour, especially given there are now 25 countries delivering HbbTV services.

“We took great care to devise a campaign that incorporated a casual, engaging and classically Australian approach to deliver multiple messages.”

Freeview Plus was also shortlisted for Best Use of Content Discovery (VOD and Guides) at the HbbTV Awards.

CREDITS

Director: Al Morrow, Jungle

Executive producer: Nick Simkins, Jungle

Senior producer: Sarah Nichols, Jungle

Producer: Tanja Perl

Post house: White Chocolate

Sound design: We Love Jam

 

Please login with linkedin to comment

freeview Freeview Australia Freeview Plus HbbTV Awards

Latest News

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director
  • Technology

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director

TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role
  • Media

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role

Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar.  Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.   

Customer Messaging Platform Podium Launches In Australia
  • Technology

Customer Messaging Platform Podium Launches In Australia

Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]