Frank PR New Kids On The Block, Winning H&R Block

Frank PR New Kids On The Block, Winning H&R Block
SHARE
THIS



Following a competitive pitch process, ideas-led agency, Frank PR, has been appointed on a retained basis by tax specialists, H&R Block.

The appointment of an award-winning PR partner comes as H&R Block aims to cement its established position by becoming the principal voice of authority on all tax related matters in Australia.

H&R Block has been part of the taxation landscape since 1971 and the appointment of Frank PR signals its determination to take a fresh approach, as it seeks to harness creativity and the power of social media to engage young and entrepreneurial audiences with its evolving brand and services.

Brodie Dixon, managing director of H&R Block, said, “Big changes are underway at H&R Block, including a program of transformation to modernise our retail operations.

“We’ll also deliver greater innovation to ensure we are responding to ever more sophisticated consumer needs and improve our offering to individuals with complex tax requirements, as well as emerging businesses. Frank PR, with its reputation for creativity, straight talking and innovation, has been brought on to help communicate those changes, loud and clear.”

Frank PR managing director, Polly Atherton, commented, “H&R Block is already a giant in the realm of taxation, having been a mainstay for 45-years. The challenge now is to stay fresh, relevant and top of mind.

“We can see from the plans that are already underway that H&R Block is facing off this challenge with confidence and creativity. We are delighted to be part of this journey of reform and reinvigoration. There are exciting times ahead.”

 

Please login with linkedin to comment

Alessandra Nixon experian marketing services pitch process Sculpture by the Sea

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]