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Reading: Fox Sports Inks Three-year Broadcast Deal With The WNBL
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B&T > Media > Fox Sports Inks Three-year Broadcast Deal With The WNBL
Media

Fox Sports Inks Three-year Broadcast Deal With The WNBL

Staff Writers
Published on: 26th April 2017 at 11:18 AM
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Fox Sports and Basketball Australia have announced they have struck a three-year deal to broadcast the local women’s professional league, the WNBL.

The new deal will see Fox Sports broadcast a minimum of one game per week, along with every finals game, through to the 2019-20 WNBL season.

Fox Sports will also work hand-in-hand with the WNBL to develop marketing and commercial strategies.

Patrick Delany, CEO of Fox Sports, said: “The WNBL is the longest running elite female competition in the country.

“It features incredible athletes, who are strong and fierce competitors.

“Today’s announcement will ensure that fans around the country will be able to watch these athletes live in action.

“This isn’t just another broadcast deal – it’s a partnership. We are invested in making a difference and putting women’s basketball in Australia back on the map.”

The WNBL will work with Fox Sports ahead of the 2017-18 season to finalise the broadcast schedule.

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TAGGED: Advertising Standards Bureau, Basketball Australia, Customer Engagement, WNBL
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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