Former VICE Creative Director Royce Akers Joins MASH As First APAC Operating Partner

Former VICE Creative Director Royce Akers Joins MASH As First APAC Operating Partner
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MASH has appointed former VICE Asia Pacific creative director Royce Akers (pictured) as its first operating partner as the business scales up to manage rapid global growth while ensuring continued creative excellence.

MASH, who connects and curates teams for brands from its global referral-only community of 100 world-class creatives, is now working with a diverse range of clients across four continents. Akers will provide creative oversight and advice to the team of MASHers, as well as inputting into the MASH brand.

For more than 11 years Akers was at VICE delivering attention grabbing content, activations and events for brands across APAC including Samsung, Google, BMW, CUB, Pernod Ricard, AHM, NAB and others. He has also recently been appointed consulting creative director for the AFL.

Akers is the first APAC partner within a number of specialist operating partners MASH is appointing to complement its pool of referral only creative, digital, strategic and marketing experts.

Tash Menon, founder and CEO of MASH said, “I’m absolutely thrilled Royce is working with us as an operating partner, bringing his highly unique approach to creativity and years of experience to MASH and our clients.”

“One of the key reasons clients choose to work with us is our lean operating model while getting access to the best brand thinking around the world. But as we continue to scale, it’s vital we maintain the highest creative standards for projects we are engaged on in Australia, South-East Asia, USA and UK, which is where Royce comes in.

“We have identified a need for additional expertise in some areas of the business as we continue to grow and our operating partners will plug that gap. They are not full time positions, but they will act in an advisory capacity working with our team of MASHers and clients where necessary.”

Akers added, “Tash and the leadership team have built a marketing services model that reflects our times and the changing needs of brands across the world. Their energy and commitment to MASH is infectious and as a former MASHer myself, I wanted to continue to be involved.”

“I’m really looking forward to getting stuck in and working with creative thinkers from around the world to maintain the creative standards they have become known for and help build the MASH brand even further.”

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