MASH has appointed former VICE Asia Pacific creative director Royce Akers (pictured) as its first operating partner as the business scales up to manage rapid global growth while ensuring continued creative excellence.
MASH, who connects and curates teams for brands from its global referral-only community of 100 world-class creatives, is now working with a diverse range of clients across four continents. Akers will provide creative oversight and advice to the team of MASHers, as well as inputting into the MASH brand.
For more than 11 years Akers was at VICE delivering attention grabbing content, activations and events for brands across APAC including Samsung, Google, BMW, CUB, Pernod Ricard, AHM, NAB and others. He has also recently been appointed consulting creative director for the AFL.
Akers is the first APAC partner within a number of specialist operating partners MASH is appointing to complement its pool of referral only creative, digital, strategic and marketing experts.
Tash Menon, founder and CEO of MASH said, “I’m absolutely thrilled Royce is working with us as an operating partner, bringing his highly unique approach to creativity and years of experience to MASH and our clients.”
“One of the key reasons clients choose to work with us is our lean operating model while getting access to the best brand thinking around the world. But as we continue to scale, it’s vital we maintain the highest creative standards for projects we are engaged on in Australia, South-East Asia, USA and UK, which is where Royce comes in.
“We have identified a need for additional expertise in some areas of the business as we continue to grow and our operating partners will plug that gap. They are not full time positions, but they will act in an advisory capacity working with our team of MASHers and clients where necessary.”
Akers added, “Tash and the leadership team have built a marketing services model that reflects our times and the changing needs of brands across the world. Their energy and commitment to MASH is infectious and as a former MASHer myself, I wanted to continue to be involved.”
“I’m really looking forward to getting stuck in and working with creative thinkers from around the world to maintain the creative standards they have become known for and help build the MASH brand even further.”
Please login with linkedin to commentMASH
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]