Paul Whybrow, the media & entertainment industry practice lead for Capgemini in Sydney, has filed this report of the recent massive Consumer Electronic Show in Las Vegas. Which is kinda odd, considering he didn’t actually attend…
The annual post Christmas gadget viewing spree at the Consumer Electronic Show is no small affair with two football fields of exhibits and 160,000 visitors looking out for fun gadgets to play with, and for many journalists, industry experts and entertainment execs, a way to see what the next big thing for consumers.
Sadly, I was thousands of miles away from Las Vegas for the annual bonanza but have eagerly followed the reviews and announcements, to share a personal view of the TV spoils.
The trend towards the advanced TV experience which is built around TV for me, flows through in the hardware and software on display which are aiming to take advantage of the IOT(Internet of Things) to create personalised, very high quality TV on a screen I will want to show off in my lounge.
The theme comes through in a number of key areas:-
Screens still getting thinner with higher quality
The top end televisions are all still getting thinner – Samsung has a 3mm one and LG at 2.57mm. If you want to turn the TV into something more upmarket LG has a set which can display artwork even if it is switched off
The big showcase was the Ultra High Definition sets with quadruple the HD resolution all the manufactures are heading down this path. The Ultra High Definition Alliance formed a year ago under the premise that for UHD to be readily adopted then there was a need for content to be created that would make the screens look just amazing. The alliance includes Netflix, Disney, Warner Bros, 20th Century and Sony. Panasonic claims to have the global first with a TV that can carry the Alliance Ultra HD premium logo, as meeting all the technical requirements. Will be interesting to see if consumers are willing to pay.
Smart TV’s are getting smarter
Smart TV’s have become the norm for many now, however given the switching around and array of different online TV apps, they are certainly not at their advanced industry state. There were some good improvements at the show, with Samsung showing the Smart Hub which is described as a’ seamless simple interaction’ for all your TV services. In theory, no more searching for different remotes for different services as you can choose between apps, live TV, recently accessed or recommended content, and select with a single click on one remote. For me this really will need to eventually be the norm to meet viewer expectations.
The hub though is much more, as it uses the Internet of Things (IoT) technology and can work with other smart devices to allow you to control them all via your TV including home security, music and air conditioning. It does sound very appealing, although there is the ghost of Interactive TV which when first launched had very high expectations of the TV as a hub of your home life. I still see the mobile phone as the most likely contender in this race, with the TV as complimentary, as the mobile always by us, when watching TV.
Online TV goes fully global
Netflix certainly created a buzz announcing that it was launching in an additional 130 countries, taking it to 190, a year ahead of their schedule. It also stressed the commitment to creating global licensing for content where it can.
There is no doubt that the OTT market is a global one and so creating and sharing global content through one platform is a powerful delivery model that will certainly add to the competitive stakes in many countries. Personally, I still see a very strong case for local content and curation which gives a strong point of difference for local providers who may well increasingly face global competition from content providers distributing content creation costs across the globe in one platform.
For many of the TV execs visiting the show, I am sure the most fun gadgets have nothing to do with their day jobs like the portable drones or the game playing tooth brush!
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]