E! has capitalised on Caitlyn Jenner’s transition by producing eight one-hour episodes of I Am Cait, another reality show added to the kardashian Empire.
The Jenner story has been a ratings bonaza for E! and the Kardashian/Jenner family, as well as highlighting important transgender issues. If the social media coverage is any indication, the July 26th premiere of I Am Cait will probably also be a huge hit.
According to Neilsen, the Diane Sawyer’s 20/20: Bruce Jenner – The Interview delivered 17.1 million viewers and a 5.2 in the adults 18-49 demo, it was that week’s most-watched and highest-rated TV program in the US.
In May, “Keeping Up With The Kardashians” ran a two-part “About Bruce” special about the family’s reaction to Jenner’s gender transition. The two part episodes averaged 2.74 million viewers.
In other Jenner news, Comedy Centrals’ Jon Stewart has picked apart the US media’s coverage of the Vanity Fair cover. Stewart criticised how the media focused only on her looks and welcomed Jenner to what it’s like being a woman in the media’s eye.
It’s a social media bonanza! The cynic might say that it’s just making more money for the Kardashians. But it’s also putting transgender issues into the media spotlight in a big way.
Just over half (51 per cent) of professionals who have been working remotely do not yet feel safe and happy to return to their co-located workplace, according to a survey of more than 3,000 working professionals by recruiting experts Hays. Of these, Western Australians are the most confident, with 73 per cent of those who […]
Bendigo TAFE and Kangan Institute have launched their latest advertising campaign titled, Our Heroes, which is a celebration of the role their students play in the community. “Within a few short years, our students are building our houses, nursing our sick, fixing our cars, caring for our children and pets, designing our clothes – all […]
Following a period of sustained growth and client wins, B2B technology marketing consultancy, Splendid Suggestions, has laid some solid foundations to support the business through the next phase of growth. Off the back of a number of organic referrals from Australian–based clients sharing success with global counterparts, Splendid has recently appointed London-based Jess Littlewood (right, pictured), to lead the UK business and grow the new regional team. Of the appointment, Tim Sands, Co-Founder and Managing Director of Splendid says “Jess […]
VMG Digital, which creates bespoke, mobile-first video creative, optimised for social media platforms, today announces it has been appointed as a global Creative Marketing Partner for the TikTok Marketing Partner Program. Since launch in August 2020, the TikTok Marketing Partner Program gives brand marketers access to tools to create, measure and optimise ad campaigns on […]
Independent media agency MediaSmiths today announced the appointment of senior media executive and former insights lead for independent agencies and direct clients at Nova Entertainment, Natalie Murray, as a new Senior Account Planner/Buyer. Murray will be responsible for end-to-end management, planning and buying for several of the agency’s key clients, ensuring outcomes are delivered. She […]
IAB Australia today announced Playground xyz and Are Media (formerly Bauer Media) as the winners of its inaugural IAB Australia MeasureUp Awards. Selected by the members of the MFA Interactive Committee, the winners will present their research during the 4th Annual MeasureUp conference which begins today. Playground xyz was awarded Best Advertising Effectiveness for its […]
Stockland has partnered with Sydney-based presenter, stylist and author Jules Sebastian on a six-part Instagram TV recipe series – with episodes released monthly – in an effort to inspire customers to create healthy, easy-to-make meals from their kitchens at home. The series kicked off this month with an online demonstration from Jules on making the […]