E! has capitalised on Caitlyn Jenner’s transition by producing eight one-hour episodes of I Am Cait, another reality show added to the kardashian Empire.
The Jenner story has been a ratings bonaza for E! and the Kardashian/Jenner family, as well as highlighting important transgender issues. If the social media coverage is any indication, the July 26th premiere of I Am Cait will probably also be a huge hit.
According to Neilsen, the Diane Sawyer’s 20/20: Bruce Jenner – The Interview delivered 17.1 million viewers and a 5.2 in the adults 18-49 demo, it was that week’s most-watched and highest-rated TV program in the US.
In May, “Keeping Up With The Kardashians” ran a two-part “About Bruce” special about the family’s reaction to Jenner’s gender transition. The two part episodes averaged 2.74 million viewers.
In other Jenner news, Comedy Centrals’ Jon Stewart has picked apart the US media’s coverage of the Vanity Fair cover. Stewart criticised how the media focused only on her looks and welcomed Jenner to what it’s like being a woman in the media’s eye.
It’s a social media bonanza! The cynic might say that it’s just making more money for the Kardashians. But it’s also putting transgender issues into the media spotlight in a big way.
To celebrate brands going “above and beyond to act with purpose”, Mumpower has announced its first-ever consumer choice awards. The ‘Vote on Purpose’ Australian Business Award 2021 aims to crown Australia’s favourite purpose-driven company, with Mumpower now calling on both corporations and Mum shoppers to nominate a value-led company or a specific brand campaign that […]
Sports fans will have to pay $10 a month to sign up for Stan Sport when it launches later this year, according to reports. The Nine-owned Sydney Morning Herald, is today reporting that Stan (also owned by Nine) will offer Stan Sport as a supplementary service, meaning fans must also have a subscription to Stan’s […]
Global creative platform Shutterstock has launched the 10th anniversary edition of its annual Creative Trends Report, highlighting the trends that will inspire creative expression and ingenuity in 2021. Announcing the report, Shutterstock creative director Flo Lau said that, after the year that was, the company was encouraged by the “positivity, originality, and resilience displayed by […]
Outgoing and twice impeached President Donald Trump released a pre-recorded farewell as he departed Washington. But many of the US’ major networks didn’t show it. Trump was banned from Facebook and Twitter in the wake of his supporters’ attack on the US Capitol on 6 January. His personal account on YouTube has also been suspended […]
New data from Facebook shows that an initiative aimed at supporting local news publishers is showing early signs of success. Australian and New Zealand publishers participating in the Facebook Journalism Project’s Reader Revenue Accelerator in 2019 and through 2020 secured more than 24,000 new paying subscribers and more than 160,000 new loyal readers (whether through […]
Radio personality and comedian Kate Langbroek has returned from Italy to rediscover Melbourne’s iconic Chapel Street Precinct, which has seen a post-lockdown renaissance of business over summer. Langbroek has stitched the words ‘Support Local’ on her sleeve, making visits to many Chapel Street Precinct businesses with a film crew capturing each of the business owners […]