UGG has launched the next chapter of “Feels like UGG” via AKQA featuring Melbourne’s Hanni from New Jeans alongside other dynamic creatives on the global stage.
Shot in Seoul, South Korea, the campaign was directed by We Are From L.A. and photographed by Samuel Bradley. The campaign shows the cast frolicking the streets of Seoul while dressed in the new UGG Autumn/Winter 2024 collection.
Inspired by the brand’s iconic Twin Seam stitch and how it brings two things together, Feels Like UGG connects an inspirational global cast including Alex Consani, HANNI, Karabo Poppy Moletsane, Leah Dou, Phil Oh, Precious Lee, and Young Mazino.
“Feels Like UGG is a celebration of how we are more than iconic products and experiences. We are a brand that makes you feel good inside and out,” said Anne Spangenberg, president of UGG & Koolaburra by UGG at Deckers Brands. “That feeling is unique and welcomes you to be comfortable in your self-expression, building connection and community where you can be your most authentic self. At UGG, we celebrate this connection and community, so self-expression is comfortable for all”.
