Following the reappointment of FCB Aotearoa as its creative agency of record, Mercury NZ has launched a new brand platform, recommitting to its partnership across creative and media.
Michaela Chilton, Mercury brand strategy and experience manager, said, “Mercury has transformed significantly over the past two years, expanding our services and integrating new offerings as we work towards our ambition of being New Zealand’s leading home service provider. Launching ‘Bring the Buzz’ marks a pivotal moment for us and our partnership with FCB Aotearoa. This new platform captures the optimism and energy that has always been at the heart of our brand and continues to drive us forward as we deliver on our brand promise of ‘Accelerating the Power of Connection’ for Kiwis now and into the future.”
To launch the platform the team collaborated with director Ben Dean from Division – known for his high-energy films and transitions. The film is set to the infectious sounds of New Zealand artist CHAII’s track ‘Lightswitch’ and showcases the buzzworthy things Kiwis get up to when they’re connected to our energy, broadband and mobile services.
Says Peter Vegas, chief creative officer, FCB: “We want to get people excited about the things that Mercury offers because when you bring these things together, exciting things happen. People go all-in on enjoying the things they love. They make music. They cook up a storm. They connect with whānau. They do more of the stuff that gives them a buzz.”
Lloyd Thomason, senior strategist, FCB concluded: “Bring The Buzz is a fresh brand expression, borne from Mercury’s enduring DNA. It gives us a distinctive and exciting place to play and has already inspired ideas and initiatives throughout the business. We’re excited, I mean really buzzed, to launch this platform to New Zealand and be part of this new chapter with Mercury.”
