B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Fantastic Furniture Partners With Farmer Wants A Wife In New Work Via Bohemia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > Fantastic Furniture Partners With Farmer Wants A Wife In New Work Via Bohemia
Campaigns

Fantastic Furniture Partners With Farmer Wants A Wife In New Work Via Bohemia

Staff Writers
Published on: 9th September 2022 at 6:55 AM
Staff Writers
Share
3 Min Read
SHARE

In a perfect match up unfolding across Aussie lounge rooms this month, Fantastic Furniture’s Aussie Made credentials are to be brought to life via an integrated media partnership led out of Bohemia, part of the M&C Saatchi Group.

The partnership sees Fantastic Furniture pair up with the 2022 season of Farmer Wants A Wife, to extend their platform ‘When it feels like home, you feel like you’ and highlight their Aussie Made range.

Challenged with helping Fantastic Furniture to evolve from a brand known for value, to a brand known for quality, Bohemia developed a strategy that embedded Fantastic in aspirational life moments that act as triggers for furniture purchase. Particularly for young couples and families looking to build their lives together, crafting a home that uniquely reflects who they are is an exciting prospect.

“We identified FWAW as the perfect partnership to bring to life Fantastic Furniture’s Aussie made credentials. The programming speaks to inherently Australian values in a moment where two lives come together and helps evolve Fantastic Furniture into a brand known for Australian-made quality,” said Max Broer, national strategy director of Bohemia.

In partnership with Seven, Bohemia has developed a through-the-line integration with the show. Fantastic Furniture will feature in an integrated TVC highlighting the journey of successful FWAW alumni Jess and Andrew as they move in together and make their place a home. The TVC will run across TV, BVOD and Social. It will also be supported by a bespoke content series featuring this year’s Farmer Paige, amplified across Fantastic Furniture’s owned channels; website, TikTok, Instagram and EDM.

“At Fantastic, we’re all about supporting an Aussie Made love story, and that’s why we’re very excited to celebrate our Aussie roots with Farmer Wants a Wife this September. Whether you’re after a great night’s sleep, or a comfy sofa to put your feet up for a great night in, we’ve got a huge range of Aussie Made mattresses and sofas. It is a perfect match, with an iconic Aussie brand supporting our local Aussie farmers finding love!” said Will Dance, head of marketing at Fantastic Furniture.

Credit List

Client: Fantastic Furniture

CMO: Laurie Lai

Head of Marketing: Will Dance

Brand Manager: Victoria Mulcahy

Assistant Brand Manager: Frances Spasich

Media Agency: Bohemia

Head of Strategy: Max Broer

Business Director: Natasha Young

Media Manager: Abbey Tarlinton

Media Executive: Mateus Zakarewicz

Media Coordinator: Hana Purivs

Creative Agency: Connecting Plots

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Bohemia, Fantastic Furniture, farmer wants a wife
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Agency Scorecard: Special
09/07/2025
Agency Scorecard: iProspect
09/07/2025
Meet Adland’s Best Number-Whisperers In The Best Of The Best Data Scientists!
09/07/2025
State Vs State, Campaign Vs Campaign: Brands Go Head-To-Head In The Origin Decider
09/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?